Segmenting fitness centre clients
Autor(a) principal: | |
---|---|
Data de Publicação: | 2009 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/34848 https://doi.org/Teixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368 https://doi.org/10.1504/IJSMM.2009.023368 |
Resumo: | This study segments the clients of fitness centres in the Portuguese island of Madeira based on cluster analysis. A questionnaire with 121 observations is used to examine the motivation profiles. The findings reveal that there are three segments in the data: the first is denominated as the ‘happy consumer’ segment. The second segment consists of the ‘unhappy consumers’ and the third are composed of the unmarried, unattached consumers. The managerial implications of the results are derived. |
id |
RCAP_2ffcb7c5750fe93cc477da4cf8feb53f |
---|---|
oai_identifier_str |
oai:dspace.uevora.pt:10174/34848 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Segmenting fitness centre clientssport managementfitness centremarketing strategycluster analysisThis study segments the clients of fitness centres in the Portuguese island of Madeira based on cluster analysis. A questionnaire with 121 observations is used to examine the motivation profiles. The findings reveal that there are three segments in the data: the first is denominated as the ‘happy consumer’ segment. The second segment consists of the ‘unhappy consumers’ and the third are composed of the unmarried, unattached consumers. The managerial implications of the results are derived.2023-03-08T13:05:48Z2023-03-082009-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/34848https://doi.org/Teixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368http://hdl.handle.net/10174/34848https://doi.org/10.1504/IJSMM.2009.023368eng396-4164International Journal of Sport Management and Marketing5CEFAGEmario.teixeira@uevora.ptndTeixeira, Mário CoelhoCorreia, Abelinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:37:46Zoai:dspace.uevora.pt:10174/34848Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:23:20.601841Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Segmenting fitness centre clients |
title |
Segmenting fitness centre clients |
spellingShingle |
Segmenting fitness centre clients Teixeira, Mário Coelho sport management fitness centre marketing strategy cluster analysis |
title_short |
Segmenting fitness centre clients |
title_full |
Segmenting fitness centre clients |
title_fullStr |
Segmenting fitness centre clients |
title_full_unstemmed |
Segmenting fitness centre clients |
title_sort |
Segmenting fitness centre clients |
author |
Teixeira, Mário Coelho |
author_facet |
Teixeira, Mário Coelho Correia, Abel |
author_role |
author |
author2 |
Correia, Abel |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Teixeira, Mário Coelho Correia, Abel |
dc.subject.por.fl_str_mv |
sport management fitness centre marketing strategy cluster analysis |
topic |
sport management fitness centre marketing strategy cluster analysis |
description |
This study segments the clients of fitness centres in the Portuguese island of Madeira based on cluster analysis. A questionnaire with 121 observations is used to examine the motivation profiles. The findings reveal that there are three segments in the data: the first is denominated as the ‘happy consumer’ segment. The second segment consists of the ‘unhappy consumers’ and the third are composed of the unmarried, unattached consumers. The managerial implications of the results are derived. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-01-01T00:00:00Z 2023-03-08T13:05:48Z 2023-03-08 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/34848 https://doi.org/Teixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368 http://hdl.handle.net/10174/34848 https://doi.org/10.1504/IJSMM.2009.023368 |
url |
http://hdl.handle.net/10174/34848 https://doi.org/Teixeira, M., & Correia, A. (2009). Segmenting fitness centre clients. International Journal of Sport Management and Marketing, 5(4), 396-416. https://doi.org/10.1504/IJSMM.2009.023368 https://doi.org/10.1504/IJSMM.2009.023368 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
396-416 4 International Journal of Sport Management and Marketing 5 CEFAGE mario.teixeira@uevora.pt nd |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799136715622842368 |