Strategic business models: opportunities for business model innovation in the micromobility industry

• Autor(a) principal: Yu, Andy
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10362/139181
• topic: Strategy; Business model; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This report provides sound recommendations for improving business models with in the newly emerged micro mobility industry. The following research questions are addressed: What business models are being used; what are their characteristics and associated advantages and vulnerabilities? Based on the vulnerabilities, how can the business models be improved? These questions were answered by using amix of qualitative and quantitative data. Throughout the analysis, lack of profitability was a significant vulnerability of nearly all Mobility as a Service (MaaS) providers offering a micromobility sharing system. Recommendations were made to change key elements of existing business models to mitigate the vulnerability.