Commercial plan for the women's football league: enhancing quality and engagement for increased revenues

Detalhes bibliográficos
Autor(a) principal: Gonçalves, Pedro
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161433
Resumo: The present project has the purpose of improving the revenues of the first division of women’s football in Portugal, Liga BPI. To address this challenge, the project starts by leveraging sports management literature to analyse the internal and external context, goes through the process of benchmarking five other European Leagues, by looking at their successful initiatives, and culminates on a set of recommendations, based on the sporting area, in coordination with the FPF’s “Football 2030” objectives.
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spelling Commercial plan for the women's football league: enhancing quality and engagement for increased revenuesSports managementBusiness strategyStrategic planWomen’s footballLiga BPIRevenueGrowthDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe present project has the purpose of improving the revenues of the first division of women’s football in Portugal, Liga BPI. To address this challenge, the project starts by leveraging sports management literature to analyse the internal and external context, goes through the process of benchmarking five other European Leagues, by looking at their successful initiatives, and culminates on a set of recommendations, based on the sporting area, in coordination with the FPF’s “Football 2030” objectives.Brinca, PedroRUNGonçalves, Pedro2023-12-19T09:28:34Z2022-12-162022-12-162022-12-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161433TID:203317025enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:19Zoai:run.unl.pt:10362/161433Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:31.515543Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
title Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
spellingShingle Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
Gonçalves, Pedro
Sports management
Business strategy
Strategic plan
Women’s football
Liga BPI
Revenue
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
title_full Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
title_fullStr Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
title_full_unstemmed Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
title_sort Commercial plan for the women's football league: enhancing quality and engagement for increased revenues
author Gonçalves, Pedro
author_facet Gonçalves, Pedro
author_role author
dc.contributor.none.fl_str_mv Brinca, Pedro
RUN
dc.contributor.author.fl_str_mv Gonçalves, Pedro
dc.subject.por.fl_str_mv Sports management
Business strategy
Strategic plan
Women’s football
Liga BPI
Revenue
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sports management
Business strategy
Strategic plan
Women’s football
Liga BPI
Revenue
Growth
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The present project has the purpose of improving the revenues of the first division of women’s football in Portugal, Liga BPI. To address this challenge, the project starts by leveraging sports management literature to analyse the internal and external context, goes through the process of benchmarking five other European Leagues, by looking at their successful initiatives, and culminates on a set of recommendations, based on the sporting area, in coordination with the FPF’s “Football 2030” objectives.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2022-12-16
2022-12-16T00:00:00Z
2023-12-19T09:28:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161433
TID:203317025
url http://hdl.handle.net/10362/161433
identifier_str_mv TID:203317025
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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