The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/27850 |
Resumo: | Lidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category. |
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The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in PortugalConsumer decision journeyHair careHard discountersLidlDomínio/Área Científica::Ciências Sociais::Economia e GestãoLidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category.Silveira, Catherine daRUNPereira, Margarida Amorim Ferreira Avilez2020-06-30T00:30:34Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27850TID:201756242enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:46Zoai:run.unl.pt:10362/27850Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:46.902576Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
title |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
spellingShingle |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal Pereira, Margarida Amorim Ferreira Avilez Consumer decision journey Hair care Hard discounters Lidl Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
title_full |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
title_fullStr |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
title_full_unstemmed |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
title_sort |
The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal |
author |
Pereira, Margarida Amorim Ferreira Avilez |
author_facet |
Pereira, Margarida Amorim Ferreira Avilez |
author_role |
author |
dc.contributor.none.fl_str_mv |
Silveira, Catherine da RUN |
dc.contributor.author.fl_str_mv |
Pereira, Margarida Amorim Ferreira Avilez |
dc.subject.por.fl_str_mv |
Consumer decision journey Hair care Hard discounters Lidl Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Consumer decision journey Hair care Hard discounters Lidl Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Lidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-06-30 2017-06-30T00:00:00Z 2020-06-30T00:30:34Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/27850 TID:201756242 |
url |
http://hdl.handle.net/10362/27850 |
identifier_str_mv |
TID:201756242 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799137913442664448 |