The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal

Detalhes bibliográficos
Autor(a) principal: Pereira, Margarida Amorim Ferreira Avilez
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/27850
Resumo: Lidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category.
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spelling The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in PortugalConsumer decision journeyHair careHard discountersLidlDomínio/Área Científica::Ciências Sociais::Economia e GestãoLidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category.Silveira, Catherine daRUNPereira, Margarida Amorim Ferreira Avilez2020-06-30T00:30:34Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27850TID:201756242enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:46Zoai:run.unl.pt:10362/27850Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:46.902576Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
title The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
spellingShingle The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
Pereira, Margarida Amorim Ferreira Avilez
Consumer decision journey
Hair care
Hard discounters
Lidl
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
title_full The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
title_fullStr The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
title_full_unstemmed The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
title_sort The consumer decision journey in the hair care category in the hard-discount channel: opportunities and challenges that Lidl should address to grow this category in its stores in Portugal
author Pereira, Margarida Amorim Ferreira Avilez
author_facet Pereira, Margarida Amorim Ferreira Avilez
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Pereira, Margarida Amorim Ferreira Avilez
dc.subject.por.fl_str_mv Consumer decision journey
Hair care
Hard discounters
Lidl
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consumer decision journey
Hair care
Hard discounters
Lidl
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Lidl in Portugal is in the process of developing its personal care range, under the brand Cien. This Work Project focuses on the hair care category and its main objective is to identify the challenges and opportunities that Lidl should address in order to grow this category in its stores in Portugal. After analysing secondary data, we developed research based on in-store observations, having identified the articulation between manufacturer brands and distributor brands as the main challenge for growth in this category.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-30
2017-06-30T00:00:00Z
2020-06-30T00:30:34Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/27850
TID:201756242
url http://hdl.handle.net/10362/27850
identifier_str_mv TID:201756242
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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