The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1

Detalhes bibliográficos
Autor(a) principal: Unruh, Verena
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/161267
Resumo: This thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.
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spelling The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1GreenwashingSustainabilityConsumer behaviorFashionLuxury fashionFast fashionDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.Casto, JoãoRUNUnruh, Verena2023-12-14T12:41:13Z2023-01-262023-01-262023-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161267TID:203317548enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:09Zoai:run.unl.pt:10362/161267Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:27.867624Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
title The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
spellingShingle The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
Unruh, Verena
Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
title_full The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
title_fullStr The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
title_full_unstemmed The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
title_sort The effects of greenwashing on consumer behavior in the fashion industry: a study comparing the luxury fashion and fast fashion industries - Literature review Part 1
author Unruh, Verena
author_facet Unruh, Verena
author_role author
dc.contributor.none.fl_str_mv Casto, João
RUN
dc.contributor.author.fl_str_mv Unruh, Verena
dc.subject.por.fl_str_mv Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Greenwashing
Sustainability
Consumer behavior
Fashion
Luxury fashion
Fast fashion
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis examines the effects of greenwashing on consumer behavior, focusing on the comparison between the luxury and fast fashion industries. A research gap was identified by the analysis of existing literature, indicating that there are substantially fewer greenwashing allegations against luxury fashion brands. This imbalance is further reflected in the amount of existing literature. Moreover, previous research has not yet provided a comparison regarding the effects of greenwashing in these sectors. Thus, this study makes a valuable contribution by revealing that greenwashing has more severe negative effects on consumer behavior in the luxury than in the fast fashion sector.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-14T12:41:13Z
2023-01-26
2023-01-26
2023-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161267
TID:203317548
url http://hdl.handle.net/10362/161267
identifier_str_mv TID:203317548
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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