Greenwashing and sustainable fashion industry
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.9/3986 |
Resumo: | ABSTRACT: The fashion industry is now in the eye of the storm for what concerns sustainability because of the enormous impact that such a business area has on the environment. To exploit the full potential for circular economy implementation, the fashion industry requires urgent changes adapting much more con-scientious business practices, driving consumers to change their perceptions and behaviors toward circular products and services. The renunciation of greenwashing practices and the use of strategy focused on regaining consumer's trust will in-crease the positive sentiment toward the fashion brands. This work demonstrates to what extent greenwashing may jeopar-dize the fashion industry in addressing challenges related to the implementation of more sustainable circular economy in the context of designing with intention of recycle, reduction of by-products, lower energy consumption, and wise purchase habits. This study provides guides for fashion brands about the risks and gains related to the greenwashing practices and sustain-able fashion industry.This study sketches also future research opportunities in more sustainable holistic approach of a prod-ucts' life cycle and how this can be translated into clear, transparent, or reliable certification schemes to prevent the misleading and dishonest marketing strategies helping the consumers to make a responsible choice. |
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Greenwashing and sustainable fashion industryCircular economyGreenwashingDesign for circularityBluewashingEthics fast fashionABSTRACT: The fashion industry is now in the eye of the storm for what concerns sustainability because of the enormous impact that such a business area has on the environment. To exploit the full potential for circular economy implementation, the fashion industry requires urgent changes adapting much more con-scientious business practices, driving consumers to change their perceptions and behaviors toward circular products and services. The renunciation of greenwashing practices and the use of strategy focused on regaining consumer's trust will in-crease the positive sentiment toward the fashion brands. This work demonstrates to what extent greenwashing may jeopar-dize the fashion industry in addressing challenges related to the implementation of more sustainable circular economy in the context of designing with intention of recycle, reduction of by-products, lower energy consumption, and wise purchase habits. This study provides guides for fashion brands about the risks and gains related to the greenwashing practices and sustain-able fashion industry.This study sketches also future research opportunities in more sustainable holistic approach of a prod-ucts' life cycle and how this can be translated into clear, transparent, or reliable certification schemes to prevent the misleading and dishonest marketing strategies helping the consumers to make a responsible choice.ElsevierRepositório do LNEGAdamkiewicz, JuliaKochanska, EwaAdamkiewicz, IwonaLukasik, Rafal M.2023-01-12T15:35:13Z2022-122022-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.9/3986engAdamkiewicz, Julia... [et.al.] - Greenwashing and sustainable fashion industry. In: Current Opinion in Green and Sustainable Chemistry, 2022, vol. 38, article nº 1007102452-223610.1016/j.cogsc.2022.100710info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-01-15T04:49:38Zoai:repositorio.lneg.pt:10400.9/3986Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:31:43.822642Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Greenwashing and sustainable fashion industry |
title |
Greenwashing and sustainable fashion industry |
spellingShingle |
Greenwashing and sustainable fashion industry Adamkiewicz, Julia Circular economy Greenwashing Design for circularity Bluewashing Ethics fast fashion |
title_short |
Greenwashing and sustainable fashion industry |
title_full |
Greenwashing and sustainable fashion industry |
title_fullStr |
Greenwashing and sustainable fashion industry |
title_full_unstemmed |
Greenwashing and sustainable fashion industry |
title_sort |
Greenwashing and sustainable fashion industry |
author |
Adamkiewicz, Julia |
author_facet |
Adamkiewicz, Julia Kochanska, Ewa Adamkiewicz, Iwona Lukasik, Rafal M. |
author_role |
author |
author2 |
Kochanska, Ewa Adamkiewicz, Iwona Lukasik, Rafal M. |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
Repositório do LNEG |
dc.contributor.author.fl_str_mv |
Adamkiewicz, Julia Kochanska, Ewa Adamkiewicz, Iwona Lukasik, Rafal M. |
dc.subject.por.fl_str_mv |
Circular economy Greenwashing Design for circularity Bluewashing Ethics fast fashion |
topic |
Circular economy Greenwashing Design for circularity Bluewashing Ethics fast fashion |
description |
ABSTRACT: The fashion industry is now in the eye of the storm for what concerns sustainability because of the enormous impact that such a business area has on the environment. To exploit the full potential for circular economy implementation, the fashion industry requires urgent changes adapting much more con-scientious business practices, driving consumers to change their perceptions and behaviors toward circular products and services. The renunciation of greenwashing practices and the use of strategy focused on regaining consumer's trust will in-crease the positive sentiment toward the fashion brands. This work demonstrates to what extent greenwashing may jeopar-dize the fashion industry in addressing challenges related to the implementation of more sustainable circular economy in the context of designing with intention of recycle, reduction of by-products, lower energy consumption, and wise purchase habits. This study provides guides for fashion brands about the risks and gains related to the greenwashing practices and sustain-able fashion industry.This study sketches also future research opportunities in more sustainable holistic approach of a prod-ucts' life cycle and how this can be translated into clear, transparent, or reliable certification schemes to prevent the misleading and dishonest marketing strategies helping the consumers to make a responsible choice. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12 2022-12-01T00:00:00Z 2023-01-12T15:35:13Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.9/3986 |
url |
http://hdl.handle.net/10400.9/3986 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Adamkiewicz, Julia... [et.al.] - Greenwashing and sustainable fashion industry. In: Current Opinion in Green and Sustainable Chemistry, 2022, vol. 38, article nº 100710 2452-2236 10.1016/j.cogsc.2022.100710 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Elsevier |
publisher.none.fl_str_mv |
Elsevier |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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