Consumer evaluation of cookies for marketing: case study of portuguese consumers

Detalhes bibliográficos
Autor(a) principal: Silva, Carolina Curto
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/134287
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Consumer evaluation of cookies for marketing: case study of portuguese consumersDigital MarketingCostumer attitudePrivacyCookiesDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe word web cookie has been around for almost three decades. However, to many consumers this word comes as an assault to them and their privacy. There have been controversial cases where consumers’ data collected through web cookies was sold to third-party entities, creating a fear regarding data handling. Due to these cases, many governments as well as the European Union has created laws to regulate web cookies, in order to guarantee that web cookies are used with the consent of the user. This study aimed to understand the Portuguese consumer perception on the web cookies. Also, the impact of the web cookie notifications on opinion and trust that users have in the website that contains them. It also intends to analyze how different types of content and options provided to the consumer can influence their attitude towards cookies and cookie notifications. The results of this study demonstrates that the Portuguese consumers has a faint knowledge about web cookies and associated the concept to unwanted advertisements and data leakage. To what concerns the web cookie notification, it was possible to identify that consumers have higher confidence and satisfaction with information when notifications allow them to choose from several options (e.g. accept all, reject all, manage) as well as when the notification has an honest disclosure of information.Orghian, DianaRUNSilva, Carolina Curto2022-03-11T16:59:04Z2022-01-262022-01-26T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/134287TID:202961460enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:12:46Zoai:run.unl.pt:10362/134287Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:48:03.325518Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Consumer evaluation of cookies for marketing: case study of portuguese consumers
title Consumer evaluation of cookies for marketing: case study of portuguese consumers
spellingShingle Consumer evaluation of cookies for marketing: case study of portuguese consumers
Silva, Carolina Curto
Digital Marketing
Costumer attitude
Privacy
Cookies
title_short Consumer evaluation of cookies for marketing: case study of portuguese consumers
title_full Consumer evaluation of cookies for marketing: case study of portuguese consumers
title_fullStr Consumer evaluation of cookies for marketing: case study of portuguese consumers
title_full_unstemmed Consumer evaluation of cookies for marketing: case study of portuguese consumers
title_sort Consumer evaluation of cookies for marketing: case study of portuguese consumers
author Silva, Carolina Curto
author_facet Silva, Carolina Curto
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Silva, Carolina Curto
dc.subject.por.fl_str_mv Digital Marketing
Costumer attitude
Privacy
Cookies
topic Digital Marketing
Costumer attitude
Privacy
Cookies
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2022
dc.date.none.fl_str_mv 2022-03-11T16:59:04Z
2022-01-26
2022-01-26T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/134287
TID:202961460
url http://hdl.handle.net/10362/134287
identifier_str_mv TID:202961460
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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