Analysing Galp Energia and the Portuguese B2b energy market environment
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/139352 |
Resumo: | The primary goal of this project is to increase differentiation to boost Galp’s customer retention and cross-selling, as well as to expand the number of multi-product customers, by developing an integrated offer for small and medium enterprises of the Portuguese B2B market. This market is characterized by low attractiveness, as suppliers have high bargaining power and are constantly competing for a highersh are. Regarding this topic, Galp poses as the market leader for fuel stations and natural gas. This, a long with Galp’s brand reputation and diversified offer, contributes to a differentiated position in the changing Portuguese B2B energy market .In fact, Galp has the most complete offering with in Portugal without depending on partnerships, contrarily to what happens toot her recognizable market players. Hence, by leveraging this competitive advantage, the creation of an integrated offering would enable an ies was conducted, in order to recognise trends, as well as national and international best practices. Base don our findings, an integrated offer proposal was designed and after wards restructured using both qualitative and quantitative interviews, which led to a final set of recommendations regarding bundling, operationalisation ,and communication of the proposal. |
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Analysing Galp Energia and the Portuguese B2b energy market environmentStrategyConsultingSustainabilityEnergyBundleBusiness-to-businessCross-sellingCustomer centricityIntegrated offerPersonalisationDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe primary goal of this project is to increase differentiation to boost Galp’s customer retention and cross-selling, as well as to expand the number of multi-product customers, by developing an integrated offer for small and medium enterprises of the Portuguese B2B market. This market is characterized by low attractiveness, as suppliers have high bargaining power and are constantly competing for a highersh are. Regarding this topic, Galp poses as the market leader for fuel stations and natural gas. This, a long with Galp’s brand reputation and diversified offer, contributes to a differentiated position in the changing Portuguese B2B energy market .In fact, Galp has the most complete offering with in Portugal without depending on partnerships, contrarily to what happens toot her recognizable market players. Hence, by leveraging this competitive advantage, the creation of an integrated offering would enable an ies was conducted, in order to recognise trends, as well as national and international best practices. Base don our findings, an integrated offer proposal was designed and after wards restructured using both qualitative and quantitative interviews, which led to a final set of recommendations regarding bundling, operationalisation ,and communication of the proposal.Casquinho, ConstançaRUNFernandes, António Pedro Monteirinho2022-01-202021-12-172025-12-17T00:00:00Z2022-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139352TID:202999068enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:44Zoai:run.unl.pt:10362/139352Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.731298Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Analysing Galp Energia and the Portuguese B2b energy market environment |
title |
Analysing Galp Energia and the Portuguese B2b energy market environment |
spellingShingle |
Analysing Galp Energia and the Portuguese B2b energy market environment Fernandes, António Pedro Monteirinho Strategy Consulting Sustainability Energy Bundle Business-to-business Cross-selling Customer centricity Integrated offer Personalisation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Analysing Galp Energia and the Portuguese B2b energy market environment |
title_full |
Analysing Galp Energia and the Portuguese B2b energy market environment |
title_fullStr |
Analysing Galp Energia and the Portuguese B2b energy market environment |
title_full_unstemmed |
Analysing Galp Energia and the Portuguese B2b energy market environment |
title_sort |
Analysing Galp Energia and the Portuguese B2b energy market environment |
author |
Fernandes, António Pedro Monteirinho |
author_facet |
Fernandes, António Pedro Monteirinho |
author_role |
author |
dc.contributor.none.fl_str_mv |
Casquinho, Constança RUN |
dc.contributor.author.fl_str_mv |
Fernandes, António Pedro Monteirinho |
dc.subject.por.fl_str_mv |
Strategy Consulting Sustainability Energy Bundle Business-to-business Cross-selling Customer centricity Integrated offer Personalisation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Strategy Consulting Sustainability Energy Bundle Business-to-business Cross-selling Customer centricity Integrated offer Personalisation Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The primary goal of this project is to increase differentiation to boost Galp’s customer retention and cross-selling, as well as to expand the number of multi-product customers, by developing an integrated offer for small and medium enterprises of the Portuguese B2B market. This market is characterized by low attractiveness, as suppliers have high bargaining power and are constantly competing for a highersh are. Regarding this topic, Galp poses as the market leader for fuel stations and natural gas. This, a long with Galp’s brand reputation and diversified offer, contributes to a differentiated position in the changing Portuguese B2B energy market .In fact, Galp has the most complete offering with in Portugal without depending on partnerships, contrarily to what happens toot her recognizable market players. Hence, by leveraging this competitive advantage, the creation of an integrated offering would enable an ies was conducted, in order to recognise trends, as well as national and international best practices. Base don our findings, an integrated offer proposal was designed and after wards restructured using both qualitative and quantitative interviews, which led to a final set of recommendations regarding bundling, operationalisation ,and communication of the proposal. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-12-17 2022-01-20 2022-01-20T00:00:00Z 2025-12-17T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/139352 TID:202999068 |
url |
http://hdl.handle.net/10362/139352 |
identifier_str_mv |
TID:202999068 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/embargoedAccess |
eu_rights_str_mv |
embargoedAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138093388791808 |