Exploring social influence in crowdsourcing
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/14832 |
Resumo: | This study addresses the phenomenon of social influence in crowdsourcing platforms and, inparticular, it sought to explore whether depending on personal, contextual or cultural, characteristics, individuals which participate in such endeavors are more or less prone to become influenced by a majority when performing an objective task. In crowdsourcing platforms individuals participate through different decision making mechanisms such as voting, averaging and consensus. The exposure to informational cues regarding the aggregate output of a crowd is hypothesized to constitute a pressure upon the individuals' behavior. Our findings provide evidence about the existence of and proneness to socialinfluence in crowdsourcing platforms. These research also showsthat skill level and homophilousties among participants are a stronghold against the pressures of the majorities. These results empirically demonstrate that in the presence of an informational cues a large amount of individuals accept majorities' outcomes as an evidence of the reality. Through the current findings, we provide insighton the phenomenon of social influence in crowdsourcing platforms and, by unveiling these results, give a contribution towards managing such platforms. |
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Exploring social influence in crowdsourcingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis study addresses the phenomenon of social influence in crowdsourcing platforms and, inparticular, it sought to explore whether depending on personal, contextual or cultural, characteristics, individuals which participate in such endeavors are more or less prone to become influenced by a majority when performing an objective task. In crowdsourcing platforms individuals participate through different decision making mechanisms such as voting, averaging and consensus. The exposure to informational cues regarding the aggregate output of a crowd is hypothesized to constitute a pressure upon the individuals' behavior. Our findings provide evidence about the existence of and proneness to socialinfluence in crowdsourcing platforms. These research also showsthat skill level and homophilousties among participants are a stronghold against the pressures of the majorities. These results empirically demonstrate that in the presence of an informational cues a large amount of individuals accept majorities' outcomes as an evidence of the reality. Through the current findings, we provide insighton the phenomenon of social influence in crowdsourcing platforms and, by unveiling these results, give a contribution towards managing such platforms.Villarroel Fernández, Juan AndreiVeritati - Repositório Institucional da Universidade Católica PortuguesaMartins, Rui Gonçalves Garrido de Lima2014-07-16T10:14:17Z2012-09-1720122012-09-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/14832enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-12T01:37:09Zoai:repositorio.ucp.pt:10400.14/14832Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:12:06.729878Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Exploring social influence in crowdsourcing |
title |
Exploring social influence in crowdsourcing |
spellingShingle |
Exploring social influence in crowdsourcing Martins, Rui Gonçalves Garrido de Lima Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Exploring social influence in crowdsourcing |
title_full |
Exploring social influence in crowdsourcing |
title_fullStr |
Exploring social influence in crowdsourcing |
title_full_unstemmed |
Exploring social influence in crowdsourcing |
title_sort |
Exploring social influence in crowdsourcing |
author |
Martins, Rui Gonçalves Garrido de Lima |
author_facet |
Martins, Rui Gonçalves Garrido de Lima |
author_role |
author |
dc.contributor.none.fl_str_mv |
Villarroel Fernández, Juan Andrei Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Martins, Rui Gonçalves Garrido de Lima |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This study addresses the phenomenon of social influence in crowdsourcing platforms and, inparticular, it sought to explore whether depending on personal, contextual or cultural, characteristics, individuals which participate in such endeavors are more or less prone to become influenced by a majority when performing an objective task. In crowdsourcing platforms individuals participate through different decision making mechanisms such as voting, averaging and consensus. The exposure to informational cues regarding the aggregate output of a crowd is hypothesized to constitute a pressure upon the individuals' behavior. Our findings provide evidence about the existence of and proneness to socialinfluence in crowdsourcing platforms. These research also showsthat skill level and homophilousties among participants are a stronghold against the pressures of the majorities. These results empirically demonstrate that in the presence of an informational cues a large amount of individuals accept majorities' outcomes as an evidence of the reality. Through the current findings, we provide insighton the phenomenon of social influence in crowdsourcing platforms and, by unveiling these results, give a contribution towards managing such platforms. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-09-17 2012 2012-09-17T00:00:00Z 2014-07-16T10:14:17Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/14832 |
url |
http://hdl.handle.net/10400.14/14832 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799131797652504576 |