Pestana Group : exploring the Spanish market
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/16837 |
Resumo: | Pestana, the largest Portuguese hotel chain, celebrated in 2012 its fortieth anniversary. Its portfolio included forty-seven hotels under Pestana Hotels & Resorts brand in thirteen countries across Europe, Africa and America, besides the units it managed under Pousadas de Portugal. The company’s future plans for expansion focused especially on emerging destinations of South America and the traditional European markets. Pestana was present in several cities in South American countries and it had already few ongoing projects in Uruguay, Argentina, Brazil and Chile. The main question regarded Europe. Pestana was particularly interested in the Spanish market. The case study provides therefore an overview of the company as well as the tourism and hotel industry, with especial focus in Spain. The aim of this master dissertation is to conduct a strategic analysis of the Spanish market, identifying its trends, opportunities and threats, among others. Spain is one of the top destinations in the world but the financial downturn, the difficulties in obtaining credit and the fierce competition in the hotel industry, especially from the largest international chains, were some of the setbacks for entering into such country. On the other hand, some opportunities arose as the price some hotel establishments decreased, becoming potential acquisition targets for larger companies. In addition, other entry modes, like management contracts or franchising agreements that required lower capital investments, were gaining popularity in the Spanish hotel industry. |
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Pestana Group : exploring the Spanish marketDomínio/Área Científica::Ciências Sociais::Economia e GestãoPestana, the largest Portuguese hotel chain, celebrated in 2012 its fortieth anniversary. Its portfolio included forty-seven hotels under Pestana Hotels & Resorts brand in thirteen countries across Europe, Africa and America, besides the units it managed under Pousadas de Portugal. The company’s future plans for expansion focused especially on emerging destinations of South America and the traditional European markets. Pestana was present in several cities in South American countries and it had already few ongoing projects in Uruguay, Argentina, Brazil and Chile. The main question regarded Europe. Pestana was particularly interested in the Spanish market. The case study provides therefore an overview of the company as well as the tourism and hotel industry, with especial focus in Spain. The aim of this master dissertation is to conduct a strategic analysis of the Spanish market, identifying its trends, opportunities and threats, among others. Spain is one of the top destinations in the world but the financial downturn, the difficulties in obtaining credit and the fierce competition in the hotel industry, especially from the largest international chains, were some of the setbacks for entering into such country. On the other hand, some opportunities arose as the price some hotel establishments decreased, becoming potential acquisition targets for larger companies. In addition, other entry modes, like management contracts or franchising agreements that required lower capital investments, were gaining popularity in the Spanish hotel industry.Cardeal, NunoVeritati - Repositório Institucional da Universidade Católica PortuguesaGrácio, Elisabeth Monedero2015-03-06T14:48:14Z2013-02-2220132013-02-22T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/16837TID:201088983enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-09-19T01:40:05Zoai:repositorio.ucp.pt:10400.14/16837Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:14:01.797705Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Pestana Group : exploring the Spanish market |
title |
Pestana Group : exploring the Spanish market |
spellingShingle |
Pestana Group : exploring the Spanish market Grácio, Elisabeth Monedero Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Pestana Group : exploring the Spanish market |
title_full |
Pestana Group : exploring the Spanish market |
title_fullStr |
Pestana Group : exploring the Spanish market |
title_full_unstemmed |
Pestana Group : exploring the Spanish market |
title_sort |
Pestana Group : exploring the Spanish market |
author |
Grácio, Elisabeth Monedero |
author_facet |
Grácio, Elisabeth Monedero |
author_role |
author |
dc.contributor.none.fl_str_mv |
Cardeal, Nuno Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Grácio, Elisabeth Monedero |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
Pestana, the largest Portuguese hotel chain, celebrated in 2012 its fortieth anniversary. Its portfolio included forty-seven hotels under Pestana Hotels & Resorts brand in thirteen countries across Europe, Africa and America, besides the units it managed under Pousadas de Portugal. The company’s future plans for expansion focused especially on emerging destinations of South America and the traditional European markets. Pestana was present in several cities in South American countries and it had already few ongoing projects in Uruguay, Argentina, Brazil and Chile. The main question regarded Europe. Pestana was particularly interested in the Spanish market. The case study provides therefore an overview of the company as well as the tourism and hotel industry, with especial focus in Spain. The aim of this master dissertation is to conduct a strategic analysis of the Spanish market, identifying its trends, opportunities and threats, among others. Spain is one of the top destinations in the world but the financial downturn, the difficulties in obtaining credit and the fierce competition in the hotel industry, especially from the largest international chains, were some of the setbacks for entering into such country. On the other hand, some opportunities arose as the price some hotel establishments decreased, becoming potential acquisition targets for larger companies. In addition, other entry modes, like management contracts or franchising agreements that required lower capital investments, were gaining popularity in the Spanish hotel industry. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-02-22 2013 2013-02-22T00:00:00Z 2015-03-06T14:48:14Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/16837 TID:201088983 |
url |
http://hdl.handle.net/10400.14/16837 |
identifier_str_mv |
TID:201088983 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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