The power of makeup: the effects of transformative makeup on the wearer´s emotions

Detalhes bibliográficos
Autor(a) principal: Niederberger, Sophia Melitta
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/162530
Resumo: Previous literature has examined the effects of makeup on people’s perceptions. This spectrum is incomplete as it does not consider the effects of makeup on wearers themselves. Hence, the purpose of this study is to investigate what emotions transformative makeup can evoke in the wearer as compared to natural makeup. Particularly, the relationship between the two levels of makeup and perceived happiness and power will be tested. The study employed the SPSS software to investigate the hypotheses based on behavioural data from 100 makeup tutorials. The results show that transformative makeup makes wearers feel more powerful than natural makeup does.
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spelling The power of makeup: the effects of transformative makeup on the wearer´s emotionsMarketing communicationTransformative makeupNatural makeupEmotionsYoutubeDomínio/Área Científica::Ciências Sociais::Economia e GestãoPrevious literature has examined the effects of makeup on people’s perceptions. This spectrum is incomplete as it does not consider the effects of makeup on wearers themselves. Hence, the purpose of this study is to investigate what emotions transformative makeup can evoke in the wearer as compared to natural makeup. Particularly, the relationship between the two levels of makeup and perceived happiness and power will be tested. The study employed the SPSS software to investigate the hypotheses based on behavioural data from 100 makeup tutorials. The results show that transformative makeup makes wearers feel more powerful than natural makeup does.Consiglio, IreneRUNNiederberger, Sophia Melitta2024-01-19T14:41:23Z2023-01-182022-12-162023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/162530TID:203313925enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:45:29Zoai:run.unl.pt:10362/162530Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:57.900371Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv The power of makeup: the effects of transformative makeup on the wearer´s emotions
title The power of makeup: the effects of transformative makeup on the wearer´s emotions
spellingShingle The power of makeup: the effects of transformative makeup on the wearer´s emotions
Niederberger, Sophia Melitta
Marketing communication
Transformative makeup
Natural makeup
Emotions
Youtube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The power of makeup: the effects of transformative makeup on the wearer´s emotions
title_full The power of makeup: the effects of transformative makeup on the wearer´s emotions
title_fullStr The power of makeup: the effects of transformative makeup on the wearer´s emotions
title_full_unstemmed The power of makeup: the effects of transformative makeup on the wearer´s emotions
title_sort The power of makeup: the effects of transformative makeup on the wearer´s emotions
author Niederberger, Sophia Melitta
author_facet Niederberger, Sophia Melitta
author_role author
dc.contributor.none.fl_str_mv Consiglio, Irene
RUN
dc.contributor.author.fl_str_mv Niederberger, Sophia Melitta
dc.subject.por.fl_str_mv Marketing communication
Transformative makeup
Natural makeup
Emotions
Youtube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing communication
Transformative makeup
Natural makeup
Emotions
Youtube
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Previous literature has examined the effects of makeup on people’s perceptions. This spectrum is incomplete as it does not consider the effects of makeup on wearers themselves. Hence, the purpose of this study is to investigate what emotions transformative makeup can evoke in the wearer as compared to natural makeup. Particularly, the relationship between the two levels of makeup and perceived happiness and power will be tested. The study employed the SPSS software to investigate the hypotheses based on behavioural data from 100 makeup tutorials. The results show that transformative makeup makes wearers feel more powerful than natural makeup does.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-16
2023-01-18
2023-01-18T00:00:00Z
2024-01-19T14:41:23Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/162530
TID:203313925
url http://hdl.handle.net/10362/162530
identifier_str_mv TID:203313925
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
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repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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