Choice overload in makeup foundation

Detalhes bibliográficos
Autor(a) principal: Almeida, Nicole Cristina Rocheteau Pires
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/149736
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Choice overload in makeup foundationInclusivityDiversityCosmetic IndustryChoice OverloadMakeup FoundationDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThe cosmetic industry has grown exponentially, offering products for every taste, in a society that values beauty. In 2017, Rihanna launched one of the most inclusive colored foundations with a range of 40 colors. This launch revealed that the industry lacked options for darker-skinned women and men. Such discovery prompted brands to review their offer and soon they started to have more extensive sets of foundations available. This dissertation aims to study how this adaptation to the market has impacted consumers. The focus will mainly be to learn if consumers’ attitudes and behaviors changed with the increase of options available. Thus, understanding whether the market was reaching a choice overload problem and knowing if this was working toward a positive or negative result when reaching a purchase decision. The findings of this study have shown significant results in both choice overload and difficulty choosing when the number of options increased. The study fosters further brand consideration about the need to follow trends and avoid bringing additional choice overload problems to the market.Orghian, DianaRUNAlmeida, Nicole Cristina Rocheteau Pires2023-02-27T15:28:22Z2023-01-252023-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/149736TID:203237625enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:31:34Zoai:run.unl.pt:10362/149736Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:53:50.073275Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Choice overload in makeup foundation
title Choice overload in makeup foundation
spellingShingle Choice overload in makeup foundation
Almeida, Nicole Cristina Rocheteau Pires
Inclusivity
Diversity
Cosmetic Industry
Choice Overload
Makeup Foundation
title_short Choice overload in makeup foundation
title_full Choice overload in makeup foundation
title_fullStr Choice overload in makeup foundation
title_full_unstemmed Choice overload in makeup foundation
title_sort Choice overload in makeup foundation
author Almeida, Nicole Cristina Rocheteau Pires
author_facet Almeida, Nicole Cristina Rocheteau Pires
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Almeida, Nicole Cristina Rocheteau Pires
dc.subject.por.fl_str_mv Inclusivity
Diversity
Cosmetic Industry
Choice Overload
Makeup Foundation
topic Inclusivity
Diversity
Cosmetic Industry
Choice Overload
Makeup Foundation
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-02-27T15:28:22Z
2023-01-25
2023-01-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/149736
TID:203237625
url http://hdl.handle.net/10362/149736
identifier_str_mv TID:203237625
dc.language.iso.fl_str_mv eng
language eng
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