A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth
Autor(a) principal: | |
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Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/161310 |
Resumo: | This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success. |
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A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growthBusiness projectSports managementWomen's footballSports strategyEuropean footballDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success.Harrison, AndrewRUNBrígida, Maria2023-12-15T14:42:15Z2022-12-162022-12-162022-12-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161310TID:203317475enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:44:13Zoai:run.unl.pt:10362/161310Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:58:29.082140Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
title |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
spellingShingle |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth Brígida, Maria Business project Sports management Women's football Sports strategy European football Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
title_full |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
title_fullStr |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
title_full_unstemmed |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
title_sort |
A strategic plan for sustainable growth of women’s football at Sport Lisboa e Benfica - fan engagement as a critical success factor for sustainable growth |
author |
Brígida, Maria |
author_facet |
Brígida, Maria |
author_role |
author |
dc.contributor.none.fl_str_mv |
Harrison, Andrew RUN |
dc.contributor.author.fl_str_mv |
Brígida, Maria |
dc.subject.por.fl_str_mv |
Business project Sports management Women's football Sports strategy European football Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Business project Sports management Women's football Sports strategy European football Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This project serves as a starting point for Sport Lisboa e Benfica to design a strategic plan for sustainable growth of women's football. It focuses on the critical success factors of facilities and resources, partnerships, fan engagement and player engagement. To address this challenge, the project leverages on current women’s football and sports literature and expert interviews to analyze the external and internal situation, while benchmarking other successful European clubs and leagues, culminating on a set of recommendations to achieve sustainable commercial and sporting success. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-16 2022-12-16 2022-12-16T00:00:00Z 2023-12-15T14:42:15Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/161310 TID:203317475 |
url |
http://hdl.handle.net/10362/161310 |
identifier_str_mv |
TID:203317475 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799138165783527424 |