Visual Effects of Logo on the Attentional Filter and Perception
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10174/25290 |
Resumo: | The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel. |
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Visual Effects of Logo on the Attentional Filter and PerceptionBrand LogoLogo DesignAttentionPerceptionBinocular SuppressionThe purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel.Proceedings of the 12th Global Brand Conference2019-02-28T21:19:00Z2019-02-282017-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/25290http://hdl.handle.net/10174/25290engMurphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 Aprildanam@nopissingu.canadeauj@ohio.edujcmachado@porto.ucp.ptleonorvc@uevora.pttess.m.ulrich@gmail.comMurphy, DanaNadeau, JohnMachado, Joana CésarVacas de Carvalho, LeonorUlrich, Tessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:19:01Zoai:dspace.uevora.pt:10174/25290Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:15:47.727225Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Visual Effects of Logo on the Attentional Filter and Perception |
title |
Visual Effects of Logo on the Attentional Filter and Perception |
spellingShingle |
Visual Effects of Logo on the Attentional Filter and Perception Murphy, Dana Brand Logo Logo Design Attention Perception Binocular Suppression |
title_short |
Visual Effects of Logo on the Attentional Filter and Perception |
title_full |
Visual Effects of Logo on the Attentional Filter and Perception |
title_fullStr |
Visual Effects of Logo on the Attentional Filter and Perception |
title_full_unstemmed |
Visual Effects of Logo on the Attentional Filter and Perception |
title_sort |
Visual Effects of Logo on the Attentional Filter and Perception |
author |
Murphy, Dana |
author_facet |
Murphy, Dana Nadeau, John Machado, Joana César Vacas de Carvalho, Leonor Ulrich, Tess |
author_role |
author |
author2 |
Nadeau, John Machado, Joana César Vacas de Carvalho, Leonor Ulrich, Tess |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Murphy, Dana Nadeau, John Machado, Joana César Vacas de Carvalho, Leonor Ulrich, Tess |
dc.subject.por.fl_str_mv |
Brand Logo Logo Design Attention Perception Binocular Suppression |
topic |
Brand Logo Logo Design Attention Perception Binocular Suppression |
description |
The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-04-01T00:00:00Z 2019-02-28T21:19:00Z 2019-02-28 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10174/25290 http://hdl.handle.net/10174/25290 |
url |
http://hdl.handle.net/10174/25290 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Murphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 April danam@nopissingu.ca nadeauj@ohio.edu jcmachado@porto.ucp.pt leonorvc@uevora.pt tess.m.ulrich@gmail.com |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
Proceedings of the 12th Global Brand Conference |
publisher.none.fl_str_mv |
Proceedings of the 12th Global Brand Conference |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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1799136639974375424 |