Visual Effects of Logo on the Attentional Filter and Perception

Detalhes bibliográficos
Autor(a) principal: Murphy, Dana
Data de Publicação: 2017
Outros Autores: Nadeau, John, Machado, Joana César, Vacas de Carvalho, Leonor, Ulrich, Tess
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10174/25290
Resumo: The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel.
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spelling Visual Effects of Logo on the Attentional Filter and PerceptionBrand LogoLogo DesignAttentionPerceptionBinocular SuppressionThe purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel.Proceedings of the 12th Global Brand Conference2019-02-28T21:19:00Z2019-02-282017-04-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/10174/25290http://hdl.handle.net/10174/25290engMurphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 Aprildanam@nopissingu.canadeauj@ohio.edujcmachado@porto.ucp.ptleonorvc@uevora.pttess.m.ulrich@gmail.comMurphy, DanaNadeau, JohnMachado, Joana CésarVacas de Carvalho, LeonorUlrich, Tessinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-01-03T19:19:01Zoai:dspace.uevora.pt:10174/25290Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:15:47.727225Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Visual Effects of Logo on the Attentional Filter and Perception
title Visual Effects of Logo on the Attentional Filter and Perception
spellingShingle Visual Effects of Logo on the Attentional Filter and Perception
Murphy, Dana
Brand Logo
Logo Design
Attention
Perception
Binocular Suppression
title_short Visual Effects of Logo on the Attentional Filter and Perception
title_full Visual Effects of Logo on the Attentional Filter and Perception
title_fullStr Visual Effects of Logo on the Attentional Filter and Perception
title_full_unstemmed Visual Effects of Logo on the Attentional Filter and Perception
title_sort Visual Effects of Logo on the Attentional Filter and Perception
author Murphy, Dana
author_facet Murphy, Dana
Nadeau, John
Machado, Joana César
Vacas de Carvalho, Leonor
Ulrich, Tess
author_role author
author2 Nadeau, John
Machado, Joana César
Vacas de Carvalho, Leonor
Ulrich, Tess
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Murphy, Dana
Nadeau, John
Machado, Joana César
Vacas de Carvalho, Leonor
Ulrich, Tess
dc.subject.por.fl_str_mv Brand Logo
Logo Design
Attention
Perception
Binocular Suppression
topic Brand Logo
Logo Design
Attention
Perception
Binocular Suppression
description The purpose of this project is to understand the effects of different logo design elements (i.e. spatial frequency, contrast sensitivity, and colour) to assess their effectiveness at gaining the attention of consumers. The propensity of elemental changes to break through the attentional filter is expected to provide insight into the decisions made about brand logo design to improve the likelihood that a logo can gain attention in a busy market or communication channel.
publishDate 2017
dc.date.none.fl_str_mv 2017-04-01T00:00:00Z
2019-02-28T21:19:00Z
2019-02-28
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10174/25290
http://hdl.handle.net/10174/25290
url http://hdl.handle.net/10174/25290
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Murphy, D., Nadeau, J., Machado, J., Vacas-de-Carvalho, L. & Ulrich, T. (2017). Proceedings of the 12th Global Brand Conference, Linnaeus University School of Business and Economics, Kalmar, Sweden, 26-28 April
danam@nopissingu.ca
nadeauj@ohio.edu
jcmachado@porto.ucp.pt
leonorvc@uevora.pt
tess.m.ulrich@gmail.com
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Proceedings of the 12th Global Brand Conference
publisher.none.fl_str_mv Proceedings of the 12th Global Brand Conference
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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