The trend of Japanese pop culture and its differentiating approach through event tourism
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10451/59259 |
Resumo: | Purpose – This study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations. Design/methodology/approach – A mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America. Findings – According to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it. Originality/value – Several studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination’s image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions. |
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The trend of Japanese pop culture and its differentiating approach through event tourismEventsGlobalizationImpactsJapanese pop cultureTourismPurpose – This study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations. Design/methodology/approach – A mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America. Findings – According to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it. Originality/value – Several studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination’s image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions.EmeraldRepositório da Universidade de LisboaSeverino, Filipe SeguradoSilva, Francisco2023-09-13T13:17:58Z20232023-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/59259engSeverino, F,. & Silva, F. (2023). The trend of Japanese pop culture and its differentiating approach through event tourism. International Journal of Event and Festival Management, ahead-of-print. https://doi.org/10.1108/IJEFM-01-2023-00011758-295410.1108/IJEFM-01-2023-0001info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-11-08T17:08:17Zoai:repositorio.ul.pt:10451/59259Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T22:09:12.206821Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The trend of Japanese pop culture and its differentiating approach through event tourism |
title |
The trend of Japanese pop culture and its differentiating approach through event tourism |
spellingShingle |
The trend of Japanese pop culture and its differentiating approach through event tourism Severino, Filipe Segurado Events Globalization Impacts Japanese pop culture Tourism |
title_short |
The trend of Japanese pop culture and its differentiating approach through event tourism |
title_full |
The trend of Japanese pop culture and its differentiating approach through event tourism |
title_fullStr |
The trend of Japanese pop culture and its differentiating approach through event tourism |
title_full_unstemmed |
The trend of Japanese pop culture and its differentiating approach through event tourism |
title_sort |
The trend of Japanese pop culture and its differentiating approach through event tourism |
author |
Severino, Filipe Segurado |
author_facet |
Severino, Filipe Segurado Silva, Francisco |
author_role |
author |
author2 |
Silva, Francisco |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Repositório da Universidade de Lisboa |
dc.contributor.author.fl_str_mv |
Severino, Filipe Segurado Silva, Francisco |
dc.subject.por.fl_str_mv |
Events Globalization Impacts Japanese pop culture Tourism |
topic |
Events Globalization Impacts Japanese pop culture Tourism |
description |
Purpose – This study focuses on analysing Japanese pop culture events to determine whether they may be useful marketing tools for a location with a distinctive culture from where they are organized. It also examines how the popular culture events differ from other events and what impacts they have on these destinations. Design/methodology/approach – A mixed-method approach is used to analyse data from a questionnaire provided to 364 participants from these events and seven semi-structured interviews with event organizers or their representatives from events on this topic in Portugal, France, Spain, Denmark and North America. Findings – According to the research, these events are regarded as unique and unusual from the perspective of the customer due to the variety of activities they offer, the use of imagination they inspire and the engaged fan participation. These occasions have been found to strengthen and propagate Japanese popular culture outside of its place of origin and arouse interest in it. Originality/value – Several studies have examined the appeal of Japanese pop culture, but few have investigated the impact of events to enhance the destination’s image where they are held, as well as their potential outside of Japan. With already over a hundred official events of this theme held annually, with a sizable number of participants, a study of this paradigm exposes its potential for promoting a culture that is growing in popularity outside of its place of origin and understanding the effects it has on these various regions. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-09-13T13:17:58Z 2023 2023-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10451/59259 |
url |
http://hdl.handle.net/10451/59259 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Severino, F,. & Silva, F. (2023). The trend of Japanese pop culture and its differentiating approach through event tourism. International Journal of Event and Festival Management, ahead-of-print. https://doi.org/10.1108/IJEFM-01-2023-0001 1758-2954 10.1108/IJEFM-01-2023-0001 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Emerald |
publisher.none.fl_str_mv |
Emerald |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799134648183291904 |