Altruism and culture as drivers for circular economy engagement

Detalhes bibliográficos
Autor(a) principal: Morais, Larissa Herminio Lopes de
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/109386
Resumo: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Altruism and culture as drivers for circular economy engagementCircular EconomyAltruismCulture OrientationConsumer engagementSDG 7 - Affordable and clean energySDG 12 - Responsible consumption and productionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceCircular Economy (CE) is posited as a solution to the rise of environmental impact with economic prosperity by introducing alternative systems of production, consumption and disposal. The recent attention that this holistic framework has been gaining on government implementation policies and businesses structures is due to a significant amount of successful projects already implemented around the world and data driven information supporting CE practices as effective and attainable on a global scale. Consumer engagement is considered one of the key challenges that Circular Economy has been facing to achieve a higher level of implementation. To understand consumer’s motivations, to adopt distinct forms of consumption not only on the purchase phase but also on using and discarding products is the central objective of this research. The present work aims to consider previous studies of culture, altruism and need for social status as dimensions that were proved to predict, motivate and supports consumer’s action towards sustainability; understanding cultural orientation effects on altruism (pure and competitive) and need for social status, proposing a match between pure altruism and circular economy engagement. The findings indicate that people with horizontal collectivism cultural orientation will be motivated by pure altruism and individuals with vertical individualism cultural orientation will be motivated by competitive altruism. Furthermore, that pure altruism motivation will drive circular economy engagement. By combining identity goals and consumer’s motivation for engaging in a circular economy we contribute with knowledge for the elaboration of strategies and public policies for enhancing and stimulating circular economy acceptance on a consumer’s perspective.Pinto, Diego CostaRUNMorais, Larissa Herminio Lopes de2020-12-28T14:09:26Z2020-11-162020-11-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/109386TID:202570266enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:53:44Zoai:run.unl.pt:10362/109386Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:41:26.725987Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Altruism and culture as drivers for circular economy engagement
title Altruism and culture as drivers for circular economy engagement
spellingShingle Altruism and culture as drivers for circular economy engagement
Morais, Larissa Herminio Lopes de
Circular Economy
Altruism
Culture Orientation
Consumer engagement
SDG 7 - Affordable and clean energy
SDG 12 - Responsible consumption and production
title_short Altruism and culture as drivers for circular economy engagement
title_full Altruism and culture as drivers for circular economy engagement
title_fullStr Altruism and culture as drivers for circular economy engagement
title_full_unstemmed Altruism and culture as drivers for circular economy engagement
title_sort Altruism and culture as drivers for circular economy engagement
author Morais, Larissa Herminio Lopes de
author_facet Morais, Larissa Herminio Lopes de
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Morais, Larissa Herminio Lopes de
dc.subject.por.fl_str_mv Circular Economy
Altruism
Culture Orientation
Consumer engagement
SDG 7 - Affordable and clean energy
SDG 12 - Responsible consumption and production
topic Circular Economy
Altruism
Culture Orientation
Consumer engagement
SDG 7 - Affordable and clean energy
SDG 12 - Responsible consumption and production
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2020
dc.date.none.fl_str_mv 2020-12-28T14:09:26Z
2020-11-16
2020-11-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/109386
TID:202570266
url http://hdl.handle.net/10362/109386
identifier_str_mv TID:202570266
dc.language.iso.fl_str_mv eng
language eng
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