How Philip Morris manages disruptive regulations and what other industries can learn from them
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/41060 |
Resumo: | In this thesis presented in a case study format, we will analyze what happened to Philip Morris and how they adapted their strategy in a disruptive regulatory environment. We will firstly dig into the history of what happened to Philip Morris when increased regulation put a halt to most marketing practices for all players in the tobacco industry and analyze their reactions and switches in strategy. We will then analyze other industries that are experiencing similar disruptions and assess what they can learn from what happened to PM. Methods used: We will analyze the tobacco industry through several interviews with industry experts to gain insider knowledge of how tobacco companies were dealing with such disruptions as well as analyzing closely the existing research. We will then do the same thing with the alcohol and food/drinks industry and see firstly how they overlap and what they can learn from PM. After analyzing closely the existing research and interviews it is safe to say that PM and other tobacco companies are masters in the art of managing disruptive change. They do so by investing heavily in lobbying, adapting constantly to new laws and find legal ways around such regulations and finally the active participation in reducing harm to smokers by heavy investments in reduced risk products. The alcohol and food/drinks industry are facing the same challenges today and can learn a lot from the strategies PM implemented to tackle disruptions. |
id |
RCAP_3af05067729af8ecbc871a94473690f5 |
---|---|
oai_identifier_str |
oai:repositorio.ucp.pt:10400.14/41060 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
How Philip Morris manages disruptive regulations and what other industries can learn from themMarketingRegulationCommunicationTobaccoLegalStrategyReduced risk productsNext generationIQOSDynamic capabilitiesDisruptionRegulamentaçãoComunicaçãoTabacoEstratégiaDisrupçãoProdutos de risco reduzidoPróxima geraçãoCapacidades dinâmicasDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn this thesis presented in a case study format, we will analyze what happened to Philip Morris and how they adapted their strategy in a disruptive regulatory environment. We will firstly dig into the history of what happened to Philip Morris when increased regulation put a halt to most marketing practices for all players in the tobacco industry and analyze their reactions and switches in strategy. We will then analyze other industries that are experiencing similar disruptions and assess what they can learn from what happened to PM. Methods used: We will analyze the tobacco industry through several interviews with industry experts to gain insider knowledge of how tobacco companies were dealing with such disruptions as well as analyzing closely the existing research. We will then do the same thing with the alcohol and food/drinks industry and see firstly how they overlap and what they can learn from PM. After analyzing closely the existing research and interviews it is safe to say that PM and other tobacco companies are masters in the art of managing disruptive change. They do so by investing heavily in lobbying, adapting constantly to new laws and find legal ways around such regulations and finally the active participation in reducing harm to smokers by heavy investments in reduced risk products. The alcohol and food/drinks industry are facing the same challenges today and can learn a lot from the strategies PM implemented to tackle disruptions.Nesta tese apresentada em formato de estudo de caso, analisaremos o que aconteceu com a Philip Morris e como ela adaptou sua estratégia. Em primeiro lugar, examinaremos a história do que aconteceu à Philip Morris quando o aumento da regulamentação interrompeu a maioria das práticas de marketing para todos os participantes da indústria do tabaco e analisaremos suas reações. Em seguida, analisaremos outros setores que estão passando por interrupções semelhantes e avaliaremos o que eles podem aprender com o que aconteceu com o PM. Métodos usados: Analisaremos a indústria do tabaco por meio de uma série de entrevistas com especialistas da indústria para obter conhecimento interno de como as empresas de tabaco estavam lidando com tais interrupções, bem como analisar de perto a pesquisa existente. Faremos então a mesma coisa com a indústria de álcool e alimentos/bebidas e veremos primeiro como eles se sobrepõem e o que podem aprender com o PM. Depois de analisar de perto as pesquisas e entrevistas existentes, é seguro dizer que a PM e outras empresas de tabaco são mestres na arte de gerenciar mudanças disruptivas. Eles fazem isso investindo pesadamente em lobby, adaptando-se constantemente a novas leis e encontrando formas legais de contornar essas regulamentações e, finalmente, participando ativamente na redução dos danos aos fumantes por meio de investimentos pesados em produtos de risco reduzido. A indústria de álcool e alimentos / bebidas está enfrentando os mesmos desafios hoje e pode aprender muito com as estratégias implementadas pela PM para enfrentar interrupções.Reis, RicardoVeritati - Repositório Institucional da Universidade Católica Portuguesavan Buuren, Adrian2023-05-08T13:48:39Z2022-10-212022-012022-10-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/41060TID:203133129enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:46:38Zoai:repositorio.ucp.pt:10400.14/41060Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:33:44.551369Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
title |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
spellingShingle |
How Philip Morris manages disruptive regulations and what other industries can learn from them van Buuren, Adrian Marketing Regulation Communication Tobacco Legal Strategy Reduced risk products Next generation IQOS Dynamic capabilities Disruption Regulamentação Comunicação Tabaco Estratégia Disrupção Produtos de risco reduzido Próxima geração Capacidades dinâmicas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
title_full |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
title_fullStr |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
title_full_unstemmed |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
title_sort |
How Philip Morris manages disruptive regulations and what other industries can learn from them |
author |
van Buuren, Adrian |
author_facet |
van Buuren, Adrian |
author_role |
author |
dc.contributor.none.fl_str_mv |
Reis, Ricardo Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
van Buuren, Adrian |
dc.subject.por.fl_str_mv |
Marketing Regulation Communication Tobacco Legal Strategy Reduced risk products Next generation IQOS Dynamic capabilities Disruption Regulamentação Comunicação Tabaco Estratégia Disrupção Produtos de risco reduzido Próxima geração Capacidades dinâmicas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Marketing Regulation Communication Tobacco Legal Strategy Reduced risk products Next generation IQOS Dynamic capabilities Disruption Regulamentação Comunicação Tabaco Estratégia Disrupção Produtos de risco reduzido Próxima geração Capacidades dinâmicas Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
In this thesis presented in a case study format, we will analyze what happened to Philip Morris and how they adapted their strategy in a disruptive regulatory environment. We will firstly dig into the history of what happened to Philip Morris when increased regulation put a halt to most marketing practices for all players in the tobacco industry and analyze their reactions and switches in strategy. We will then analyze other industries that are experiencing similar disruptions and assess what they can learn from what happened to PM. Methods used: We will analyze the tobacco industry through several interviews with industry experts to gain insider knowledge of how tobacco companies were dealing with such disruptions as well as analyzing closely the existing research. We will then do the same thing with the alcohol and food/drinks industry and see firstly how they overlap and what they can learn from PM. After analyzing closely the existing research and interviews it is safe to say that PM and other tobacco companies are masters in the art of managing disruptive change. They do so by investing heavily in lobbying, adapting constantly to new laws and find legal ways around such regulations and finally the active participation in reducing harm to smokers by heavy investments in reduced risk products. The alcohol and food/drinks industry are facing the same challenges today and can learn a lot from the strategies PM implemented to tackle disruptions. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-10-21 2022-01 2022-10-21T00:00:00Z 2023-05-08T13:48:39Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/41060 TID:203133129 |
url |
http://hdl.handle.net/10400.14/41060 |
identifier_str_mv |
TID:203133129 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799132063517900800 |