Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page

Detalhes bibliográficos
Autor(a) principal: Baviera, Tomás
Data de Publicação: 2024
Outros Autores: Rodríguez Rodríguez, Sergio
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763
Resumo: The purpose of this paper is to study the engagement that leads to disseminating content on a highly engaged Facebook page. The model connects shallow engagement, understood as clicking like and sharing content, with four antecedents: image attractiveness, perceived value, reliable content, and perceived homophily. The research is based on a survey of 257 users from Valencia Bonita, a user-generated Facebook page which posts information about the Spanish city of Valencia regarding its history and possible leisure plans. The analysis is performed using structural equation modelling. The evaluation of the model confirms the direct effect on shallow engagement of three antecedents: perceived value, reliable content, and perceived homophily. Image attractiveness has an indirect effect through perceived value. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.68-89
id RCAP_3b7813417e5dedbe64ef50f82900b027
oai_identifier_str oai:u3isjournal.isvouga.pt:article/763
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community PageEngagement; Facebook; Elaboration Likelihood ModelThe purpose of this paper is to study the engagement that leads to disseminating content on a highly engaged Facebook page. The model connects shallow engagement, understood as clicking like and sharing content, with four antecedents: image attractiveness, perceived value, reliable content, and perceived homophily. The research is based on a survey of 257 users from Valencia Bonita, a user-generated Facebook page which posts information about the Spanish city of Valencia regarding its history and possible leisure plans. The analysis is performed using structural equation modelling. The evaluation of the model confirms the direct effect on shallow engagement of three antecedents: perceived value, reliable content, and perceived homophily. Image attractiveness has an indirect effect through perceived value. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.68-89ISVOUGA - Instituto Superior de Entre Douro e Vouga2024-01-19info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023)2182-9306reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttp://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763/370http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/763/457Copyright (c) 2024 Tomás Baviera, Sergio Rodríguez Rodríguezinfo:eu-repo/semantics/openAccessBaviera, TomásRodríguez Rodríguez, Sergio2024-01-26T10:45:40Zoai:u3isjournal.isvouga.pt:article/763Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T01:57:38.777423Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
title Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
spellingShingle Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
Baviera, Tomás
Engagement; Facebook; Elaboration Likelihood Model
title_short Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
title_full Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
title_fullStr Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
title_full_unstemmed Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
title_sort Shallow Engagement in Highly Engaged Pages. The Influence of Perceived Value, Content Reliability, and Homophily on Disseminating Information on Valencia Bonita Facebook Community Page
author Baviera, Tomás
author_facet Baviera, Tomás
Rodríguez Rodríguez, Sergio
author_role author
author2 Rodríguez Rodríguez, Sergio
author2_role author
dc.contributor.author.fl_str_mv Baviera, Tomás
Rodríguez Rodríguez, Sergio
dc.subject.por.fl_str_mv Engagement; Facebook; Elaboration Likelihood Model
topic Engagement; Facebook; Elaboration Likelihood Model
description The purpose of this paper is to study the engagement that leads to disseminating content on a highly engaged Facebook page. The model connects shallow engagement, understood as clicking like and sharing content, with four antecedents: image attractiveness, perceived value, reliable content, and perceived homophily. The research is based on a survey of 257 users from Valencia Bonita, a user-generated Facebook page which posts information about the Spanish city of Valencia regarding its history and possible leisure plans. The analysis is performed using structural equation modelling. The evaluation of the model confirms the direct effect on shallow engagement of three antecedents: perceived value, reliable content, and perceived homophily. Image attractiveness has an indirect effect through perceived value. DOI: https://doi.org/10.54663/2182-9306.2023.v11.n21.68-89
publishDate 2024
dc.date.none.fl_str_mv 2024-01-19
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763
url http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/view/763/370
http://u3isjournal.isvouga.pt/index.php/ijmcnm/article/downloadSuppFile/763/457
dc.rights.driver.fl_str_mv Copyright (c) 2024 Tomás Baviera, Sergio Rodríguez Rodríguez
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Tomás Baviera, Sergio Rodríguez Rodríguez
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
publisher.none.fl_str_mv ISVOUGA - Instituto Superior de Entre Douro e Vouga
dc.source.none.fl_str_mv International Journal of Marketing, Communication and New Media; Vol 11, No 21 (2023)
2182-9306
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137062458228736

Registros relacionados