Physical strength as a determinant of persuasion

Detalhes bibliográficos
Autor(a) principal: Schindler, Jonas
Data de Publicação: 2017
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/27874
Resumo: This master work project focuses on the different roles that physical strength might play in persuasion. While the research stream of embodied persuasion points to an influence of various bodily variables on persuasion, the present study is the first to examine the effects of physical strength on the formation of attitude. The Elaboration Likelihood Model of persuasion and the Persuasion Knowledge model served as theoretical foundation. The variables argument strength, salience of manipulative intent and sense of power were hypothesized to impact the influence of physical strength on attitudes and tested in an experimental design. The study obtained no significant results in relation to an influence of physical strength on persuasion. This might be due to the unsuccessful manipulation of the salience of manipulative intent in the presented persuasion message.
id RCAP_737be3ddd15746c68579338f5018a1e9
oai_identifier_str oai:run.unl.pt:10362/27874
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Physical strength as a determinant of persuasionPersuasionResistanceElaboration likelihood modelPhysical strengthDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis master work project focuses on the different roles that physical strength might play in persuasion. While the research stream of embodied persuasion points to an influence of various bodily variables on persuasion, the present study is the first to examine the effects of physical strength on the formation of attitude. The Elaboration Likelihood Model of persuasion and the Persuasion Knowledge model served as theoretical foundation. The variables argument strength, salience of manipulative intent and sense of power were hypothesized to impact the influence of physical strength on attitudes and tested in an experimental design. The study obtained no significant results in relation to an influence of physical strength on persuasion. This might be due to the unsuccessful manipulation of the salience of manipulative intent in the presented persuasion message.Consiglio, IreneRUNSchindler, Jonas2018-01-10T10:03:51Z2017-06-302017-06-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/27874TID:201752875enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:14:49Zoai:run.unl.pt:10362/27874Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:28:47.993981Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Physical strength as a determinant of persuasion
title Physical strength as a determinant of persuasion
spellingShingle Physical strength as a determinant of persuasion
Schindler, Jonas
Persuasion
Resistance
Elaboration likelihood model
Physical strength
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Physical strength as a determinant of persuasion
title_full Physical strength as a determinant of persuasion
title_fullStr Physical strength as a determinant of persuasion
title_full_unstemmed Physical strength as a determinant of persuasion
title_sort Physical strength as a determinant of persuasion
author Schindler, Jonas
author_facet Schindler, Jonas
author_role author
dc.contributor.none.fl_str_mv Consiglio, Irene
RUN
dc.contributor.author.fl_str_mv Schindler, Jonas
dc.subject.por.fl_str_mv Persuasion
Resistance
Elaboration likelihood model
Physical strength
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Persuasion
Resistance
Elaboration likelihood model
Physical strength
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This master work project focuses on the different roles that physical strength might play in persuasion. While the research stream of embodied persuasion points to an influence of various bodily variables on persuasion, the present study is the first to examine the effects of physical strength on the formation of attitude. The Elaboration Likelihood Model of persuasion and the Persuasion Knowledge model served as theoretical foundation. The variables argument strength, salience of manipulative intent and sense of power were hypothesized to impact the influence of physical strength on attitudes and tested in an experimental design. The study obtained no significant results in relation to an influence of physical strength on persuasion. This might be due to the unsuccessful manipulation of the salience of manipulative intent in the presented persuasion message.
publishDate 2017
dc.date.none.fl_str_mv 2017-06-30
2017-06-30T00:00:00Z
2018-01-10T10:03:51Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/27874
TID:201752875
url http://hdl.handle.net/10362/27874
identifier_str_mv TID:201752875
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137913458393088

Registros relacionados