How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers

Detalhes bibliográficos
Autor(a) principal: Rosa, Beatriz Velez De Carvalho
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/162757
Resumo: Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis, perceptual maps and cluster analysis
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spelling How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customersTheatre in PortugalMarket researchPerceptual mapsConjoint analysisCluster analysisConsumer perceptionsDomínio/Área Científica::Ciências Sociais::Economia e GestãoNowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis, perceptual maps and cluster analysisSchmitt, DanielaRUNRosa, Beatriz Velez De Carvalho2024-01-26T10:31:01Z2023-01-192022-02-152023-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/162757TID:203314883enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:45:45Zoai:run.unl.pt:10362/162757Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:04.428810Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
title How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
spellingShingle How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
Rosa, Beatriz Velez De Carvalho
Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
title_full How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
title_fullStr How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
title_full_unstemmed How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
title_sort How people perceive the theatre in Portugal and its declining situation: identifying potencial customer segments in the theatre In Portugal using the cluster analysis based on the perceptions of the customers
author Rosa, Beatriz Velez De Carvalho
author_facet Rosa, Beatriz Velez De Carvalho
author_role author
dc.contributor.none.fl_str_mv Schmitt, Daniela
RUN
dc.contributor.author.fl_str_mv Rosa, Beatriz Velez De Carvalho
dc.subject.por.fl_str_mv Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis, perceptual maps and cluster analysis
publishDate 2022
dc.date.none.fl_str_mv 2022-02-15
2023-01-19
2023-01-19T00:00:00Z
2024-01-26T10:31:01Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/162757
TID:203314883
url http://hdl.handle.net/10362/162757
identifier_str_mv TID:203314883
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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