How people perceive the theatre in Portugal and its declining situation

Detalhes bibliográficos
Autor(a) principal: Marinho, Margarida Diniz
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/163020
Resumo: Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis and perceptual maps.
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spelling How people perceive the theatre in Portugal and its declining situationTheatre in PortugalMarket researchPerceptual mapsConjoint analysisCluster analysisConsumer perceptionsDomínio/Área Científica::Ciências Sociais::Economia e GestãoNowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis and perceptual maps.Schmitt, DanielaRUNMarinho, Margarida Diniz2024-02-02T12:57:18Z2023-01-192022-12-152023-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/163020TID:203314891enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:46:04Zoai:run.unl.pt:10362/163020Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:59:13.831963Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How people perceive the theatre in Portugal and its declining situation
title How people perceive the theatre in Portugal and its declining situation
spellingShingle How people perceive the theatre in Portugal and its declining situation
Marinho, Margarida Diniz
Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How people perceive the theatre in Portugal and its declining situation
title_full How people perceive the theatre in Portugal and its declining situation
title_fullStr How people perceive the theatre in Portugal and its declining situation
title_full_unstemmed How people perceive the theatre in Portugal and its declining situation
title_sort How people perceive the theatre in Portugal and its declining situation
author Marinho, Margarida Diniz
author_facet Marinho, Margarida Diniz
author_role author
dc.contributor.none.fl_str_mv Schmitt, Daniela
RUN
dc.contributor.author.fl_str_mv Marinho, Margarida Diniz
dc.subject.por.fl_str_mv Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Theatre in Portugal
Market research
Perceptual maps
Conjoint analysis
Cluster analysis
Consumer perceptions
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Nowadays everyone is aware of Portugal's Theatre declining situation. "The Portuguese don't go to the theatre" is a commonly heard sentence. The main goal of this study is to analyse the Portuguese preferences and associations towards theatre and then point to some recommendations that might be put in practice to change the present situation. The proposed suggestions will be based on our findings from conducted expert and consumers interviews, surveys, and market research techniques, such as conjoint analysis and perceptual maps.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-15
2023-01-19
2023-01-19T00:00:00Z
2024-02-02T12:57:18Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/163020
TID:203314891
url http://hdl.handle.net/10362/163020
identifier_str_mv TID:203314891
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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