Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/11663 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?Innovation in the energy sectorEnergy market needsEnergy efficiencySmart metersTri-fuel offerImplementation in the marketCommunication and marketing of smart metersA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsFor a long period, energy has been seen as an invisible good. In the users' mind, choices and costs related to energy are not connected. However, for consumers to change their behavior these two may be connected and consumers should become aware of the consequences of their actions and motivated to adjust them. Through the development of Smart meters, the next generation of gas and electricity meters which offer a range of intelligent functions and provide consumers with more accurate information, Galp Energia created Smart Galp - a revolutionary service that allows the consumer to control, monitor and influence the energy consumption of his household and automobile. This work project studies the best strategy to implement and potentiate Smart Galp value proposition in the Portuguese Market. The objective is to launch the service in the market. Thus, after all the internal and external analysis, it was defined the business model and the competitive strategy. A risk assessment and recommendations were conducted in order to achieve a successful implementation.NSBE - UNLSoeiro, Filipe CastroRUNGouveia, Joana Catarina Luz2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11663enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:15Zoai:run.unl.pt:10362/11663Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:27.379568Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
title |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
spellingShingle |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? Gouveia, Joana Catarina Luz Innovation in the energy sector Energy market needs Energy efficiency Smart meters Tri-fuel offer Implementation in the market Communication and marketing of smart meters |
title_short |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
title_full |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
title_fullStr |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
title_full_unstemmed |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
title_sort |
Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market? |
author |
Gouveia, Joana Catarina Luz |
author_facet |
Gouveia, Joana Catarina Luz |
author_role |
author |
dc.contributor.none.fl_str_mv |
Soeiro, Filipe Castro RUN |
dc.contributor.author.fl_str_mv |
Gouveia, Joana Catarina Luz |
dc.subject.por.fl_str_mv |
Innovation in the energy sector Energy market needs Energy efficiency Smart meters Tri-fuel offer Implementation in the market Communication and marketing of smart meters |
topic |
Innovation in the energy sector Energy market needs Energy efficiency Smart meters Tri-fuel offer Implementation in the market Communication and marketing of smart meters |
description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-06 2013-06-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/11663 |
url |
http://hdl.handle.net/10362/11663 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
NSBE - UNL |
publisher.none.fl_str_mv |
NSBE - UNL |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
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1799137845686829056 |