Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?

Detalhes bibliográficos
Autor(a) principal: Gouveia, Joana Catarina Luz
Data de Publicação: 2013
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/11663
Resumo: A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
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spelling Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?Innovation in the energy sectorEnergy market needsEnergy efficiencySmart metersTri-fuel offerImplementation in the marketCommunication and marketing of smart metersA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsFor a long period, energy has been seen as an invisible good. In the users' mind, choices and costs related to energy are not connected. However, for consumers to change their behavior these two may be connected and consumers should become aware of the consequences of their actions and motivated to adjust them. Through the development of Smart meters, the next generation of gas and electricity meters which offer a range of intelligent functions and provide consumers with more accurate information, Galp Energia created Smart Galp - a revolutionary service that allows the consumer to control, monitor and influence the energy consumption of his household and automobile. This work project studies the best strategy to implement and potentiate Smart Galp value proposition in the Portuguese Market. The objective is to launch the service in the market. Thus, after all the internal and external analysis, it was defined the business model and the competitive strategy. A risk assessment and recommendations were conducted in order to achieve a successful implementation.NSBE - UNLSoeiro, Filipe CastroRUNGouveia, Joana Catarina Luz2013-062013-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/11663enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:46:15Zoai:run.unl.pt:10362/11663Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:20:27.379568Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
title Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
spellingShingle Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
Gouveia, Joana Catarina Luz
Innovation in the energy sector
Energy market needs
Energy efficiency
Smart meters
Tri-fuel offer
Implementation in the market
Communication and marketing of smart meters
title_short Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
title_full Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
title_fullStr Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
title_full_unstemmed Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
title_sort Business model: what should be the strategy used by Smart Galp to implement and potentiate its value proposition in the Portuguese market?
author Gouveia, Joana Catarina Luz
author_facet Gouveia, Joana Catarina Luz
author_role author
dc.contributor.none.fl_str_mv Soeiro, Filipe Castro
RUN
dc.contributor.author.fl_str_mv Gouveia, Joana Catarina Luz
dc.subject.por.fl_str_mv Innovation in the energy sector
Energy market needs
Energy efficiency
Smart meters
Tri-fuel offer
Implementation in the market
Communication and marketing of smart meters
topic Innovation in the energy sector
Energy market needs
Energy efficiency
Smart meters
Tri-fuel offer
Implementation in the market
Communication and marketing of smart meters
description A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics
publishDate 2013
dc.date.none.fl_str_mv 2013-06
2013-06-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/11663
url http://hdl.handle.net/10362/11663
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv NSBE - UNL
publisher.none.fl_str_mv NSBE - UNL
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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