How Portuguese consumers perceive the food delivery platforms operating in the national market

Detalhes bibliográficos
Autor(a) principal: Tavares, Marta Gomes
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/139337
Resumo: Recent technological developments and the occurrence of a never-before-seen pandemic altered the restaurant industry's framework, allowing for the expansion of online food services. The goal of this research is to determine what Portuguese consumers value in the online meal delivery business in Portugal, by focusing on 12 key characteristics that served as cornerstones for the development of this dissertation. The findings were plotted on a multi-dimensional perceptual map with two dimensions. Uber Eats and Glovo are similarly perceived by consumers, although Uber Eats dominates the market. Bolt Food is seen as the price leader and Takeaway.com is negatively perceived according to all attributes.
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spelling How Portuguese consumers perceive the food delivery platforms operating in the national marketMarketing reaserchFood delivery platforms (Fdp´S)Multidimensional perceptual mapBrand perceptionDomínio/Área Científica::Ciências Sociais::Economia e GestãoRecent technological developments and the occurrence of a never-before-seen pandemic altered the restaurant industry's framework, allowing for the expansion of online food services. The goal of this research is to determine what Portuguese consumers value in the online meal delivery business in Portugal, by focusing on 12 key characteristics that served as cornerstones for the development of this dissertation. The findings were plotted on a multi-dimensional perceptual map with two dimensions. Uber Eats and Glovo are similarly perceived by consumers, although Uber Eats dominates the market. Bolt Food is seen as the price leader and Takeaway.com is negatively perceived according to all attributes.Gardete, PedroRUNTavares, Marta Gomes2022-06-03T14:08:09Z2022-01-192021-12-172022-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/139337TID:202998614enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:16:42Zoai:run.unl.pt:10362/139337Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:49:25.029766Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How Portuguese consumers perceive the food delivery platforms operating in the national market
title How Portuguese consumers perceive the food delivery platforms operating in the national market
spellingShingle How Portuguese consumers perceive the food delivery platforms operating in the national market
Tavares, Marta Gomes
Marketing reaserch
Food delivery platforms (Fdp´S)
Multidimensional perceptual map
Brand perception
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How Portuguese consumers perceive the food delivery platforms operating in the national market
title_full How Portuguese consumers perceive the food delivery platforms operating in the national market
title_fullStr How Portuguese consumers perceive the food delivery platforms operating in the national market
title_full_unstemmed How Portuguese consumers perceive the food delivery platforms operating in the national market
title_sort How Portuguese consumers perceive the food delivery platforms operating in the national market
author Tavares, Marta Gomes
author_facet Tavares, Marta Gomes
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro
RUN
dc.contributor.author.fl_str_mv Tavares, Marta Gomes
dc.subject.por.fl_str_mv Marketing reaserch
Food delivery platforms (Fdp´S)
Multidimensional perceptual map
Brand perception
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Marketing reaserch
Food delivery platforms (Fdp´S)
Multidimensional perceptual map
Brand perception
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Recent technological developments and the occurrence of a never-before-seen pandemic altered the restaurant industry's framework, allowing for the expansion of online food services. The goal of this research is to determine what Portuguese consumers value in the online meal delivery business in Portugal, by focusing on 12 key characteristics that served as cornerstones for the development of this dissertation. The findings were plotted on a multi-dimensional perceptual map with two dimensions. Uber Eats and Glovo are similarly perceived by consumers, although Uber Eats dominates the market. Bolt Food is seen as the price leader and Takeaway.com is negatively perceived according to all attributes.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-06-03T14:08:09Z
2022-01-19
2022-01-19T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/139337
TID:202998614
url http://hdl.handle.net/10362/139337
identifier_str_mv TID:202998614
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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