From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms

Detalhes bibliográficos
Autor(a) principal: Brosig, Christoph
Data de Publicação: 2022
Outros Autores: Strahringer, Susanne, Westner, Markus
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://doi.org/10.12821/ijispm100301
Resumo: The transition towards services has been imperative for manufacturing firms for years. The change from a product-oriented to a more service-dominant business model affects the organizational structure of firms. However, literature provides limited insights into how manufacturing firms organize themselves in this transition. Even though digital technologies are critical for the transition, it is unclear how to orchestrate digital and traditional Information Technology (IT) resources in manufacturing firms accordingly. We analyze the case of a typical manufacturing firm that has adjusted its structure to reorganize for solution offerings based on product, service, and digital components. Our results describe a hybrid organizational structure that splits front- and back-end units. The back-end units are split along solution components. Digital IT resources are internalized and governed decentrally, with traditional IT resources being outsourced and steered centrally. Our findings contribute to digital servitization research by clarifying the overarching as well as the digital and traditional IT-related organization for manufacturing firms.
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spelling From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firmsdigital servitizationmanufacturing firmorganizational structuredigital technologiesservice-dominant logicThe transition towards services has been imperative for manufacturing firms for years. The change from a product-oriented to a more service-dominant business model affects the organizational structure of firms. However, literature provides limited insights into how manufacturing firms organize themselves in this transition. Even though digital technologies are critical for the transition, it is unclear how to orchestrate digital and traditional Information Technology (IT) resources in manufacturing firms accordingly. We analyze the case of a typical manufacturing firm that has adjusted its structure to reorganize for solution offerings based on product, service, and digital components. Our results describe a hybrid organizational structure that splits front- and back-end units. The back-end units are split along solution components. Digital IT resources are internalized and governed decentrally, with traditional IT resources being outsourced and steered centrally. Our findings contribute to digital servitization research by clarifying the overarching as well as the digital and traditional IT-related organization for manufacturing firms.UMinho Editora2022-10-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.12821/ijispm100301https://doi.org/10.12821/ijispm100301International Journal of Information Systems and Project Management; Vol. 10 N.º 3 (2022); 5-27International Journal of Information Systems and Project Management; Vol. 10 No. 3 (2022); 5-272182-7788reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://revistas.uminho.pt/index.php/ijispm/article/view/4167https://revistas.uminho.pt/index.php/ijispm/article/view/4167/4381Brosig, ChristophStrahringer, SusanneWestner, Markusinfo:eu-repo/semantics/openAccess2023-03-23T11:57:59Zoai:journals.uminho.pt:article/4167Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:45:22.800885Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
title From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
spellingShingle From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
Brosig, Christoph
digital servitization
manufacturing firm
organizational structure
digital technologies
service-dominant logic
title_short From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
title_full From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
title_fullStr From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
title_full_unstemmed From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
title_sort From selling machinery to hybrid offerings – organizational impact of digital servitization on manufacturing firms
author Brosig, Christoph
author_facet Brosig, Christoph
Strahringer, Susanne
Westner, Markus
author_role author
author2 Strahringer, Susanne
Westner, Markus
author2_role author
author
dc.contributor.author.fl_str_mv Brosig, Christoph
Strahringer, Susanne
Westner, Markus
dc.subject.por.fl_str_mv digital servitization
manufacturing firm
organizational structure
digital technologies
service-dominant logic
topic digital servitization
manufacturing firm
organizational structure
digital technologies
service-dominant logic
description The transition towards services has been imperative for manufacturing firms for years. The change from a product-oriented to a more service-dominant business model affects the organizational structure of firms. However, literature provides limited insights into how manufacturing firms organize themselves in this transition. Even though digital technologies are critical for the transition, it is unclear how to orchestrate digital and traditional Information Technology (IT) resources in manufacturing firms accordingly. We analyze the case of a typical manufacturing firm that has adjusted its structure to reorganize for solution offerings based on product, service, and digital components. Our results describe a hybrid organizational structure that splits front- and back-end units. The back-end units are split along solution components. Digital IT resources are internalized and governed decentrally, with traditional IT resources being outsourced and steered centrally. Our findings contribute to digital servitization research by clarifying the overarching as well as the digital and traditional IT-related organization for manufacturing firms.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-01
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.12821/ijispm100301
https://doi.org/10.12821/ijispm100301
url https://doi.org/10.12821/ijispm100301
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.uminho.pt/index.php/ijispm/article/view/4167
https://revistas.uminho.pt/index.php/ijispm/article/view/4167/4381
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv UMinho Editora
publisher.none.fl_str_mv UMinho Editora
dc.source.none.fl_str_mv International Journal of Information Systems and Project Management; Vol. 10 N.º 3 (2022); 5-27
International Journal of Information Systems and Project Management; Vol. 10 No. 3 (2022); 5-27
2182-7788
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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