Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels

Detalhes bibliográficos
Autor(a) principal: Ruizalba-Robledo, José Luis
Data de Publicação: 2024
Outros Autores: Vallespín-Arán, María
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: https://tmstudies.net/index.php/ectms/article/view/614
Resumo: This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.
id RCAP_3e3daf14c41ee6aa4860b571017743e2
oai_identifier_str oai:ojs.pkp.sfu.ca:article/614
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotelsAnálisis empírico de los factores que conforman la orientación al marketing interno de los hoteles españolesInternal Marketing OrientationHotelsWork Family BalanceCluster AnalysisInternal CommunicationThis study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.Este trabajo apoyándose en la literatura y desde la evidencia empírica trata de recoger y caracterizar la estructura que subyace en el constructo de Orientación al Mercado Interno (OMI). Se concluye identificando seis factores subyacentes: intercambio de valores, segmentación interna, comunicación interna, interés de la dirección, implementación del interés a través de la conciliación entre la vida familiar y profesional y la formación. Asimismo se procede a evaluar el grado de OMI de los hoteles españoles resultando una clasificación en la que se encuentran tres grupos bien diferenciados según su nivel de OMI. Además, los resultados indican que se encuentran niveles de implementación más altos de OMI cuando la empresa pertenece a una cadena hotelera, no resultando significativas variables como la categoría o el tamaño del hotel.University of Algarve2024-01-10info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/614Revista Encontros Científicos - Tourism & Management Studies; v. 10 (2014): Special Issue; 151-157Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-157Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-157Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-1572182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/614https://tmstudies.net/index.php/ectms/article/view/614/pdf_73Copyright (c) 2016 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessRuizalba-Robledo, José LuisVallespín-Arán, María2024-01-17T15:28:42Zoai:ojs.pkp.sfu.ca:article/614Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:20.709028Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
Análisis empírico de los factores que conforman la orientación al marketing interno de los hoteles españoles
title Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
spellingShingle Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
Ruizalba-Robledo, José Luis
Internal Marketing Orientation
Hotels
Work Family Balance
Cluster Analysis
Internal Communication
title_short Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_full Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_fullStr Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_full_unstemmed Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_sort Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
author Ruizalba-Robledo, José Luis
author_facet Ruizalba-Robledo, José Luis
Vallespín-Arán, María
author_role author
author2 Vallespín-Arán, María
author2_role author
dc.contributor.author.fl_str_mv Ruizalba-Robledo, José Luis
Vallespín-Arán, María
dc.subject.por.fl_str_mv Internal Marketing Orientation
Hotels
Work Family Balance
Cluster Analysis
Internal Communication
topic Internal Marketing Orientation
Hotels
Work Family Balance
Cluster Analysis
Internal Communication
description This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-10
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/614
url https://tmstudies.net/index.php/ectms/article/view/614
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://tmstudies.net/index.php/ectms/article/view/614
https://tmstudies.net/index.php/ectms/article/view/614/pdf_73
dc.rights.driver.fl_str_mv Copyright (c) 2016 Tourism & Management Studies
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Tourism & Management Studies
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv University of Algarve
publisher.none.fl_str_mv University of Algarve
dc.source.none.fl_str_mv Revista Encontros Científicos - Tourism & Management Studies; v. 10 (2014): Special Issue; 151-157
Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-157
Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-157
Revista Encontros Científicos - Tourism & Management Studies; Vol. 10 (2014): Special Issue; 151-157
2182-8466
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799136448746618880

Registros relacionados