Learning together: case study of an Erasmus+ KA1 company

• Autor(a) principal: Vieira, Margarida Antunes da Cunha Pinheiro
• Data de Publicação: 2021
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.22/17689
• topic: Erasmus+; Intercultural education; Intercultural studies; Teacher mobility; Organizational culture; Educação intercultural; Estudos interculturais; Cultura organizacional; Mobilidade de professores; Gestão

This Internship Report is intended to carry out a case study in the area of the organizational culture of a company linked to the intercultural training domain, by focusing on Erasmus+ incoming teachers and students in Portugal. This work aims at understanding how national culture, intercultural studies, business and education may interrelate. This research focuses on the role and experiences developed during the internship at Learning Together, an Erasmus + KA1 course company, and on the digital culture-based communication strategies the company uses to reach its target audiences, namely those with content related to local/national culture. In order to understand these strategies, a relation will be established with its organizational structure and culture. Thus, we intend to understand which creative and intercultural communication strategies are used, especially on the company's social networks and website. The results show this case study contibutes to strengthen the vision of the value of intercultural exchanges, taking into account the role of the digital context in which they are disseminated.