Portuguese cultural standards from the spanish perspective

• Autor(a) principal: Bandeira, Daniel Cintado dos Santos Ponces
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/15791
• topic: Culture; Cultural standards; International business; Portugal - Spain; Cultura; Empresa multinacional; Relações internacionais; Negócio; Estudo de casos; Portugal; Espanha

The main objective of this master’s dissertation is to find out the Portuguese cultural standards from the Spanish perspective. The best methodology used to this research is by using the cultural standards method approach, which is an innovative qualitative research especially used to study only two countries which are very close geographically. The cultural standards method consists of three main phases: narrative interviews, analysis and identifying the cultural standards. By doing the narrative interviews, a number of participants is needed for the sample. The data was collected during the interviews with Spaniards who have an experience of living and working in Portugal. This thesis is divided into two parts. The first one is a more theoretical background about the concept of "culture" and the importance of culture in cross-cultural business. There is a comparison between both countries regarding the historical background and the results from Geert Hofstede with the cultural dimensions scores between Portugal and Spain. The second part of the thesis is the practical one where the results of the current research are shown by describing the sample of the participants, identifying the cultural standards obtained and comparing them with Hofstede's cultural dimensions. Furthermore, real based experiences’ case studies are presented as well as a proposal of a Portuguese business protocol for Spaniards which preceeds the conclusion of the thesis.