The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/11110/835 |
Resumo: | In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study. |
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The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participantscity’s imageengaged and attendee residentsECOC 2012event-induced tourismGuimarãesPortugalIn a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.The Clute Institute2015-02-05T12:13:43Z2014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/835oai:ciencipca.ipca.pt:11110/835enghttp://hdl.handle.net/11110/835metadata only accessinfo:eu-repo/semantics/openAccessSantos, José FreitasVareiro, LaurentinaRemoaldo, PaulaRibeiro, José Cadimareponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-05T12:52:22Zoai:ciencipca.ipca.pt:11110/835Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T15:01:15.952542Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
spellingShingle |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants Santos, José Freitas city’s image engaged and attendee residents ECOC 2012 event-induced tourism Guimarães Portugal |
title_short |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_full |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_fullStr |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_full_unstemmed |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_sort |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
author |
Santos, José Freitas |
author_facet |
Santos, José Freitas Vareiro, Laurentina Remoaldo, Paula Ribeiro, José Cadima |
author_role |
author |
author2 |
Vareiro, Laurentina Remoaldo, Paula Ribeiro, José Cadima |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Santos, José Freitas Vareiro, Laurentina Remoaldo, Paula Ribeiro, José Cadima |
dc.subject.por.fl_str_mv |
city’s image engaged and attendee residents ECOC 2012 event-induced tourism Guimarães Portugal |
topic |
city’s image engaged and attendee residents ECOC 2012 event-induced tourism Guimarães Portugal |
description |
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-01-01T00:00:00Z 2015-02-05T12:13:43Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/11110/835 oai:ciencipca.ipca.pt:11110/835 |
url |
http://hdl.handle.net/11110/835 |
identifier_str_mv |
oai:ciencipca.ipca.pt:11110/835 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://hdl.handle.net/11110/835 |
dc.rights.driver.fl_str_mv |
metadata only access info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
metadata only access |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
The Clute Institute |
publisher.none.fl_str_mv |
The Clute Institute |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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