The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants
Autor(a) principal: | |
---|---|
Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.22/5142 |
Resumo: | In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study |
id |
RCAP_4bb9102e55a1bdfc9780f68b3ddc53d6 |
---|---|
oai_identifier_str |
oai:recipp.ipp.pt:10400.22/5142 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participantsEngaged and attendee residentsPortugalCity’s imageGuimarãesECOC 2012Event-induced tourismIn a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the studyRepositório Científico do Instituto Politécnico do PortoSantos, José de Freitas2014-10-28T08:16:26Z20142014-10-27T13:33:30Z2014-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.22/5142engSantos, José de Freitas. The Role Of Cultural Mega Events In The Enhancement Of City’s Image Attributes: Differences Between Engaged And Attendee Participants, Trabalho apresentado em The Clute Institute International Business & Education Conferences, In Proceedings of the International Business & Education Conferences 2014, São Francisco, Estados Unidos, 2014.info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-03-13T12:45:10Zoai:recipp.ipp.pt:10400.22/5142Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T17:25:52.321059Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
spellingShingle |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants Santos, José de Freitas Engaged and attendee residents Portugal City’s image Guimarães ECOC 2012 Event-induced tourism |
title_short |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_full |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_fullStr |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_full_unstemmed |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
title_sort |
The role of cultural mega events in the enhancement of city’s image attributes: differences between engaged and attendee participants |
author |
Santos, José de Freitas |
author_facet |
Santos, José de Freitas |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico do Instituto Politécnico do Porto |
dc.contributor.author.fl_str_mv |
Santos, José de Freitas |
dc.subject.por.fl_str_mv |
Engaged and attendee residents Portugal City’s image Guimarães ECOC 2012 Event-induced tourism |
topic |
Engaged and attendee residents Portugal City’s image Guimarães ECOC 2012 Event-induced tourism |
description |
In a time of fierce competition between regions, an image serve as a basis to develop a strong sense of community, which fosters trust and cooperation that can be mobilized for regional growth. A positive image and reputation could be used in the promotional activities of the region benefiting all the stakeholders as a whole. Mega cultural events are frequently used to attract tourists and investments to a region, but also to enhance the city’s image. This study adopts a marketing/communication perspective of city’s image, and intends to explain how the image of the city is perceived by their residents. Specifically, we intend to compare the perceptions of residents that effectively participated in the Guimarães European Capital of Culture (ECOC) 2012 (engaged residents), and the residents that only assisted to the event (attendees). Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-10-28T08:16:26Z 2014 2014-10-27T13:33:30Z 2014-01-01T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.22/5142 |
url |
http://hdl.handle.net/10400.22/5142 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Santos, José de Freitas. The Role Of Cultural Mega Events In The Enhancement Of City’s Image Attributes: Differences Between Engaged And Attendee Participants, Trabalho apresentado em The Clute Institute International Business & Education Conferences, In Proceedings of the International Business & Education Conferences 2014, São Francisco, Estados Unidos, 2014. |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799131352679841792 |