Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute

Detalhes bibliográficos
Autor(a) principal: Freire, Carolina Nastassia de Moura
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/150672
Resumo: Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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spelling Customer Journey Definition and Implementation of Segmentation in a Financial Services InstituteCustomer JourneySegmentationPersonasCustomer ExperiencePain PointsCustomer KnowledgeMarketing CampaignsProject Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceFinancial Institutions are facing a lot of disruptions driven by a world which became digital. Many banks already understand that they need to invest if they want significant transformation and reinforce strategies to adapt to global trends. It’s no longer enough for companies to compete only over prices, services, products, last models, etc – but the way how they do it’s starting to be as important as what it delivers – which content should companies present to which clients? All the steps of this project will help to build a stronger customer loyalty and personalized marketing strategies for this financial services institute and will try to help them to increase product and offers awareness and thus increase sales.Orghian, DianaRUNFreire, Carolina Nastassia de Moura2023-03-16T15:58:31Z2023-01-272023-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150672TID:203247493enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-05-22T18:10:09Zoai:run.unl.pt:10362/150672Portal AgregadorONGhttps://www.rcaap.pt/oai/openairemluisa.alvim@gmail.comopendoar:71602024-05-22T18:10:09Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
spellingShingle Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
Freire, Carolina Nastassia de Moura
Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
title_short Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_full Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_fullStr Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_full_unstemmed Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_sort Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
author Freire, Carolina Nastassia de Moura
author_facet Freire, Carolina Nastassia de Moura
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Freire, Carolina Nastassia de Moura
dc.subject.por.fl_str_mv Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
topic Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
description Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-03-16T15:58:31Z
2023-01-27
2023-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150672
TID:203247493
url http://hdl.handle.net/10362/150672
identifier_str_mv TID:203247493
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv mluisa.alvim@gmail.com
_version_ 1817545923481305088

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