Unlocking the power of Twitter communities for startups

Detalhes bibliográficos
Autor(a) principal: Peixoto, Ana Rita
Data de Publicação: 2023
Outros Autores: Almeida, Ana de, António, Nuno, Batista, Fernando, Ribeiro, Ricardo, Cardoso, Elsa
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/158273
Resumo: Peixoto, A. R., Almeida, A. D., António, N., Batista, F., Ribeiro, R., & Cardoso, E. (2023). Unlocking the power of Twitter communities for startups. Applied Network Science, 8, 1-21. [66]. https://doi.org/10.21203/rs.3.rs-3062630/v1, https://doi.org/10.1007/s41109-023-00593-0 --- This work was partially supported by Fundação para a Ciência e a Tecnologia, I.P. (FCT) namely by UIDB/04466/2020 and UIDP/04466/2020 (ISTAR_Iscte); UIDB/04152/2020 (MagIC/NOVA IMS); UIDB/50021/2020 (INESC-ID); and UIDB/03126/2020 (CIES_Iscte).
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spelling Unlocking the power of Twitter communities for startupsTwitter DataCommunitiesSocial MediaStartupsGeneralComputer Networks and CommunicationsComputational MathematicsSDG 8 - Decent Work and Economic GrowthPeixoto, A. R., Almeida, A. D., António, N., Batista, F., Ribeiro, R., & Cardoso, E. (2023). Unlocking the power of Twitter communities for startups. Applied Network Science, 8, 1-21. [66]. https://doi.org/10.21203/rs.3.rs-3062630/v1, https://doi.org/10.1007/s41109-023-00593-0 --- This work was partially supported by Fundação para a Ciência e a Tecnologia, I.P. (FCT) namely by UIDB/04466/2020 and UIDP/04466/2020 (ISTAR_Iscte); UIDB/04152/2020 (MagIC/NOVA IMS); UIDB/50021/2020 (INESC-ID); and UIDB/03126/2020 (CIES_Iscte).Social media platforms offer cost-effective digital marketing opportunities to monitor the market, create user communities, and spread positive opinions. They allow companies with fewer budgets, like startups, to achieve their goals and grow. In fact, studies found that startups with active engagement on those platforms have a higher chance of succeeding and receiving funding from venture capitalists. Our study explores how startups utilize social media platforms to foster social communities. We also aim to characterize the individuals within these communities. The findings from this study underscore the importance of social media for startups. We used network analysis and visualization techniques to investigate the communities of Portuguese IT startups through their Twitter data. For that, a social digraph has been created, and its visualization shows that each startup created a community with a degree of intersecting followers and following users. We characterized those users using user node-level measures. The results indicate that users who are followed by or follow Portuguese IT startups are of these types: “Person”, “Company,” “Blog,” “Venture Capital/Investor,” “IT Event,” “Incubators/Accelerators,” “Startup,” and “University.” Furthermore, startups follow users who post high volumes of tweets and have high popularity levels, while those who follow them have low activity and are unpopular. The attained results reveal the power of Twitter communities and offer essential insights for startups to consider when building their social media strategies. Lastly, this study proposes a methodological process for social media community analysis on platforms like Twitter.Information Management Research Center (MagIC) - NOVA Information Management SchoolNOVA Information Management School (NOVA IMS)RUNPeixoto, Ana RitaAlmeida, Ana deAntónio, NunoBatista, FernandoRibeiro, RicardoCardoso, Elsa2023-09-25T22:20:26Z2023-12-012023-12-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/article21application/pdfhttp://hdl.handle.net/10362/158273eng2364-8228PURE: 72361487https://doi.org/10.1007/s41109-023-00593-0info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:40:34Zoai:run.unl.pt:10362/158273Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:57:02.978116Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Unlocking the power of Twitter communities for startups
title Unlocking the power of Twitter communities for startups
spellingShingle Unlocking the power of Twitter communities for startups
Peixoto, Ana Rita
Twitter Data
Communities
Social Media
Startups
General
Computer Networks and Communications
Computational Mathematics
SDG 8 - Decent Work and Economic Growth
title_short Unlocking the power of Twitter communities for startups
title_full Unlocking the power of Twitter communities for startups
title_fullStr Unlocking the power of Twitter communities for startups
title_full_unstemmed Unlocking the power of Twitter communities for startups
title_sort Unlocking the power of Twitter communities for startups
author Peixoto, Ana Rita
author_facet Peixoto, Ana Rita
Almeida, Ana de
António, Nuno
Batista, Fernando
Ribeiro, Ricardo
Cardoso, Elsa
author_role author
author2 Almeida, Ana de
António, Nuno
Batista, Fernando
Ribeiro, Ricardo
Cardoso, Elsa
author2_role author
author
author
author
author
dc.contributor.none.fl_str_mv Information Management Research Center (MagIC) - NOVA Information Management School
NOVA Information Management School (NOVA IMS)
RUN
dc.contributor.author.fl_str_mv Peixoto, Ana Rita
Almeida, Ana de
António, Nuno
Batista, Fernando
Ribeiro, Ricardo
Cardoso, Elsa
dc.subject.por.fl_str_mv Twitter Data
Communities
Social Media
Startups
General
Computer Networks and Communications
Computational Mathematics
SDG 8 - Decent Work and Economic Growth
topic Twitter Data
Communities
Social Media
Startups
General
Computer Networks and Communications
Computational Mathematics
SDG 8 - Decent Work and Economic Growth
description Peixoto, A. R., Almeida, A. D., António, N., Batista, F., Ribeiro, R., & Cardoso, E. (2023). Unlocking the power of Twitter communities for startups. Applied Network Science, 8, 1-21. [66]. https://doi.org/10.21203/rs.3.rs-3062630/v1, https://doi.org/10.1007/s41109-023-00593-0 --- This work was partially supported by Fundação para a Ciência e a Tecnologia, I.P. (FCT) namely by UIDB/04466/2020 and UIDP/04466/2020 (ISTAR_Iscte); UIDB/04152/2020 (MagIC/NOVA IMS); UIDB/50021/2020 (INESC-ID); and UIDB/03126/2020 (CIES_Iscte).
publishDate 2023
dc.date.none.fl_str_mv 2023-09-25T22:20:26Z
2023-12-01
2023-12-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/158273
url http://hdl.handle.net/10362/158273
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2364-8228
PURE: 72361487
https://doi.org/10.1007/s41109-023-00593-0
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
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instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
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