SME competitiveness: internationalization of Josefinas to Japan

Detalhes bibliográficos
Autor(a) principal: Monteiro, Mariana Patrícia Silva
Data de Publicação: 2018
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/38856
Resumo: This thesis was developed with the goal of exploring an internationalization strategy of Josefinas to Asia. Therefore, data has been collected regarding the brand’s competitive advantage, followed by the selection of the market that the brand should internationalize to, in this case Japan, and the respective analysis of the Japanese market. Finally, an implementation strategy was suggested, where the entry mode and the resources needed for a successful internationalization of the brand to the Japanese luxury footwear market are approached.
id RCAP_43b9772a5b1ec676e78176667c0716c2
oai_identifier_str oai:run.unl.pt:10362/38856
network_acronym_str RCAP
network_name_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository_id_str 7160
spelling SME competitiveness: internationalization of Josefinas to JapanJosefinasInternationalizationJapanLuxury footweatDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis was developed with the goal of exploring an internationalization strategy of Josefinas to Asia. Therefore, data has been collected regarding the brand’s competitive advantage, followed by the selection of the market that the brand should internationalize to, in this case Japan, and the respective analysis of the Japanese market. Finally, an implementation strategy was suggested, where the entry mode and the resources needed for a successful internationalization of the brand to the Japanese luxury footwear market are approached.Dahab, SóniaRUNMonteiro, Mariana Patrícia Silva2019-01-20T01:30:30Z2018-01-202018-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/38856TID:201863391enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:21:24Zoai:run.unl.pt:10362/38856Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:31:03.427866Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv SME competitiveness: internationalization of Josefinas to Japan
title SME competitiveness: internationalization of Josefinas to Japan
spellingShingle SME competitiveness: internationalization of Josefinas to Japan
Monteiro, Mariana Patrícia Silva
Josefinas
Internationalization
Japan
Luxury footweat
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short SME competitiveness: internationalization of Josefinas to Japan
title_full SME competitiveness: internationalization of Josefinas to Japan
title_fullStr SME competitiveness: internationalization of Josefinas to Japan
title_full_unstemmed SME competitiveness: internationalization of Josefinas to Japan
title_sort SME competitiveness: internationalization of Josefinas to Japan
author Monteiro, Mariana Patrícia Silva
author_facet Monteiro, Mariana Patrícia Silva
author_role author
dc.contributor.none.fl_str_mv Dahab, Sónia
RUN
dc.contributor.author.fl_str_mv Monteiro, Mariana Patrícia Silva
dc.subject.por.fl_str_mv Josefinas
Internationalization
Japan
Luxury footweat
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Josefinas
Internationalization
Japan
Luxury footweat
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis was developed with the goal of exploring an internationalization strategy of Josefinas to Asia. Therefore, data has been collected regarding the brand’s competitive advantage, followed by the selection of the market that the brand should internationalize to, in this case Japan, and the respective analysis of the Japanese market. Finally, an implementation strategy was suggested, where the entry mode and the resources needed for a successful internationalization of the brand to the Japanese luxury footwear market are approached.
publishDate 2018
dc.date.none.fl_str_mv 2018-01-20
2018-01-20T00:00:00Z
2019-01-20T01:30:30Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/38856
TID:201863391
url http://hdl.handle.net/10362/38856
identifier_str_mv TID:201863391
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
_version_ 1799137934363852800

Registros relacionados