How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label

Detalhes bibliográficos
Autor(a) principal: Quartau, Mariana Mathias Oliveira
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/104079
Resumo: Incorporatingsustainability intocorporate strategyis not straightforward. Sustainability entails challengeswhen it comes to engaging with consumersand creates internal tensions within firms.This Work Project aims at assessing to what extent internal tensions can be influenced by firms’sustainability strategies with consumers. This is explored through a case-study research design focused on the context of Continente’s Private Label, a leading Portuguese food retailer.Qualitative research methodswere followed.Theseincludedmostlysemi-structured interviews as well asinformal conversational discussionswith employees from the Private Label. Recommendations are givenon how the firm can mitigate the tensions found.
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spelling How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private labelSustainabilityCorporate strategyConsumersInternal tensionsSustainability strategies with consumersContinente’s private labelDomínio/Área Científica::Ciências Sociais::Economia e GestãoIncorporatingsustainability intocorporate strategyis not straightforward. Sustainability entails challengeswhen it comes to engaging with consumersand creates internal tensions within firms.This Work Project aims at assessing to what extent internal tensions can be influenced by firms’sustainability strategies with consumers. This is explored through a case-study research design focused on the context of Continente’s Private Label, a leading Portuguese food retailer.Qualitative research methodswere followed.Theseincludedmostlysemi-structured interviews as well asinformal conversational discussionswith employees from the Private Label. Recommendations are givenon how the firm can mitigate the tensions found.Zózimo, RicardoRUNQuartau, Mariana Mathias Oliveira2022-05-22T00:30:22Z2020-06-012020-05-222020-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104079TID:202502430enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:49:36Zoai:run.unl.pt:10362/104079Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:40:07.475452Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
title How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
spellingShingle How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
Quartau, Mariana Mathias Oliveira
Sustainability
Corporate strategy
Consumers
Internal tensions
Sustainability strategies with consumers
Continente’s private label
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
title_full How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
title_fullStr How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
title_full_unstemmed How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
title_sort How tensions emerge in relation to a firm´s sustainability strategy with consumers: the case of Continente's private label
author Quartau, Mariana Mathias Oliveira
author_facet Quartau, Mariana Mathias Oliveira
author_role author
dc.contributor.none.fl_str_mv Zózimo, Ricardo
RUN
dc.contributor.author.fl_str_mv Quartau, Mariana Mathias Oliveira
dc.subject.por.fl_str_mv Sustainability
Corporate strategy
Consumers
Internal tensions
Sustainability strategies with consumers
Continente’s private label
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sustainability
Corporate strategy
Consumers
Internal tensions
Sustainability strategies with consumers
Continente’s private label
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Incorporatingsustainability intocorporate strategyis not straightforward. Sustainability entails challengeswhen it comes to engaging with consumersand creates internal tensions within firms.This Work Project aims at assessing to what extent internal tensions can be influenced by firms’sustainability strategies with consumers. This is explored through a case-study research design focused on the context of Continente’s Private Label, a leading Portuguese food retailer.Qualitative research methodswere followed.Theseincludedmostlysemi-structured interviews as well asinformal conversational discussionswith employees from the Private Label. Recommendations are givenon how the firm can mitigate the tensions found.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-01
2020-05-22
2020-06-01T00:00:00Z
2022-05-22T00:30:22Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104079
TID:202502430
url http://hdl.handle.net/10362/104079
identifier_str_mv TID:202502430
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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