Consumer willingness to pay for cheese with a social sustainability attribute

Detalhes bibliográficos
Autor(a) principal: Echeverría,Rodrigo
Data de Publicação: 2022
Outros Autores: Montenegro,Andrea Báez, Albarrán,Eugenia Sepúlveda, Charry,Laura
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Ciência Rural
Texto Completo: http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801
Resumo: ABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP.
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spelling Consumer willingness to pay for cheese with a social sustainability attributeconsumerswillingness to paysocial sustainabilityattributecheeseABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP.Universidade Federal de Santa Maria2022-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttp://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801Ciência Rural v.52 n.5 2022reponame:Ciência Ruralinstname:Universidade Federal de Santa Maria (UFSM)instacron:UFSM10.1590/0103-8478cr20210281info:eu-repo/semantics/openAccessEcheverría,RodrigoMontenegro,Andrea BáezAlbarrán,Eugenia SepúlvedaCharry,Lauraeng2021-10-27T00:00:00ZRevista
dc.title.none.fl_str_mv Consumer willingness to pay for cheese with a social sustainability attribute
title Consumer willingness to pay for cheese with a social sustainability attribute
spellingShingle Consumer willingness to pay for cheese with a social sustainability attribute
Echeverría,Rodrigo
consumers
willingness to pay
social sustainability
attribute
cheese
title_short Consumer willingness to pay for cheese with a social sustainability attribute
title_full Consumer willingness to pay for cheese with a social sustainability attribute
title_fullStr Consumer willingness to pay for cheese with a social sustainability attribute
title_full_unstemmed Consumer willingness to pay for cheese with a social sustainability attribute
title_sort Consumer willingness to pay for cheese with a social sustainability attribute
author Echeverría,Rodrigo
author_facet Echeverría,Rodrigo
Montenegro,Andrea Báez
Albarrán,Eugenia Sepúlveda
Charry,Laura
author_role author
author2 Montenegro,Andrea Báez
Albarrán,Eugenia Sepúlveda
Charry,Laura
author2_role author
author
author
dc.contributor.author.fl_str_mv Echeverría,Rodrigo
Montenegro,Andrea Báez
Albarrán,Eugenia Sepúlveda
Charry,Laura
dc.subject.por.fl_str_mv consumers
willingness to pay
social sustainability
attribute
cheese
topic consumers
willingness to pay
social sustainability
attribute
cheese
description ABSTRACT: The social dimension of sustainability is becoming very relevant on the consumer purchasing decision, especially in the food sector. This research analyzed the willingness to pay (WTP) of Chilean consumers for cheese with a social sustainability attribute using a double-bounded dichotomous choice format. Results showed that the WTP for a price premium depends on three variables: age, income and previous knowledge regarding social sustainability. The mean WTP is 7.5% over the average price of cheese; although, combining relevant variables and changing values over their range shows that firms can obtain up to a 12.9% price premium if they focus on younger and high income consumers that have a previous good knowledge about social sustainability practices. Additionally, this study presented a novel market oriented methodological approach for identifying and quantifying specific niche markets based on the WTP.
publishDate 2022
dc.date.none.fl_str_mv 2022-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801
url http://old.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782022000500801
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 10.1590/0103-8478cr20210281
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv text/html
dc.publisher.none.fl_str_mv Universidade Federal de Santa Maria
publisher.none.fl_str_mv Universidade Federal de Santa Maria
dc.source.none.fl_str_mv Ciência Rural v.52 n.5 2022
reponame:Ciência Rural
instname:Universidade Federal de Santa Maria (UFSM)
instacron:UFSM
instname_str Universidade Federal de Santa Maria (UFSM)
instacron_str UFSM
institution UFSM
reponame_str Ciência Rural
collection Ciência Rural
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1749140556914622464

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