JCDecaux New Business Plan

• Autor(a) principal: Bobet, Natacha
• Data de Publicação: 2017
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10071/15665
• topic: Investimentos; Plano de negócio; Egito; JCDecaux; Business plan; Egyp; Investment

After 60 years of history, to keep a number one position, a company must innovate all the time and find new ways to keep the attention of the audience. JCDecaux has a long history but it is not sufficient as the outdoor advertising is a very competitive market. To remain profitable, choices need to be made. Such a Group innovates every day with new products: digital, new contracts but they need to go further and conquer new markets. The group is the only one in the market to operate in all continents but some very interesting markets are still available. Egypt is a growing country, in turmoil, but it is actually the best moment to invest as the ones who will survive such a crisis will be even better after. Egypt benefits from a huge transportation system and 6 million of passenger use it every day. The audience is there, the advertisers also; we only need to educate the market to our way of working, that is a new challenge for JCDecaux. To make the choice about investing or not, we will make a business plan using a full cost approach and look at the profit and loss accounts. The indicators are key figures but the sensitivity analysis is also paramount as it is only a project and nothing is static. Even once launched, a project is still in motion and needs efforts, implementations and this implies changes every day. According to that, our recommendation is clear: go there!