Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces
Autor(a) principal: | |
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Data de Publicação: | 2008 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10316/5481 https://doi.org/10.1016/j.indmarman.2007.09.007 |
Resumo: | Recently, there has been a keen research interest in exploring the relationship between market orientation and new product development. The empirical results, however, are mixed, and this means that we do not fully understand these linkages. Furthermore, research concerning the antecedents of new-to-the-world products has focused on the study of a single product. However, it is of obvious interest for organizations to understand what drives a firm's overall performance in the exercise of developing very innovative products. In this empirical study, the authors take a component-wise approach to investigate the effects of market orientation in new-to-the-world product innovation, and examine how other variables interplay with market orientation to affect product development. Firstly, the findings show that both customer and competitor orientations, together with interfunctional coordination, are important drivers of a firm's new-to-the-world product innovation. Secondly, the results indicate that the components of market orientation are differentially moderated by a firm's innovativeness, competitive strength, and also by environmental forces. |
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Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forcesNew-to-the-world productsMarket orientationInnovativenessCompetitive strengthEnvironmentRecently, there has been a keen research interest in exploring the relationship between market orientation and new product development. The empirical results, however, are mixed, and this means that we do not fully understand these linkages. Furthermore, research concerning the antecedents of new-to-the-world products has focused on the study of a single product. However, it is of obvious interest for organizations to understand what drives a firm's overall performance in the exercise of developing very innovative products. In this empirical study, the authors take a component-wise approach to investigate the effects of market orientation in new-to-the-world product innovation, and examine how other variables interplay with market orientation to affect product development. Firstly, the findings show that both customer and competitor orientations, together with interfunctional coordination, are important drivers of a firm's new-to-the-world product innovation. Secondly, the results indicate that the components of market orientation are differentially moderated by a firm's innovativeness, competitive strength, and also by environmental forces.http://www.sciencedirect.com/science/article/B6V69-4R46FDW-1/1/634c166640288695948a31be49c4aaa22008-09-01info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleaplication/PDFhttp://hdl.handle.net/10316/5481http://hdl.handle.net/10316/5481https://doi.org/10.1016/j.indmarman.2007.09.007engIndustrial Marketing Management. In Press, Corrected Proof:Augusto, MárioCoelho, Filipeinfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2020-11-06T16:49:08Zoai:estudogeral.uc.pt:10316/5481Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T20:45:38.441309Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
title |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
spellingShingle |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces Augusto, Mário New-to-the-world products Market orientation Innovativeness Competitive strength Environment |
title_short |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
title_full |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
title_fullStr |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
title_full_unstemmed |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
title_sort |
Market orientation and new-to-the-world products: Exploring the moderating effects of innovativeness, competitive strength, and environmental forces |
author |
Augusto, Mário |
author_facet |
Augusto, Mário Coelho, Filipe |
author_role |
author |
author2 |
Coelho, Filipe |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Augusto, Mário Coelho, Filipe |
dc.subject.por.fl_str_mv |
New-to-the-world products Market orientation Innovativeness Competitive strength Environment |
topic |
New-to-the-world products Market orientation Innovativeness Competitive strength Environment |
description |
Recently, there has been a keen research interest in exploring the relationship between market orientation and new product development. The empirical results, however, are mixed, and this means that we do not fully understand these linkages. Furthermore, research concerning the antecedents of new-to-the-world products has focused on the study of a single product. However, it is of obvious interest for organizations to understand what drives a firm's overall performance in the exercise of developing very innovative products. In this empirical study, the authors take a component-wise approach to investigate the effects of market orientation in new-to-the-world product innovation, and examine how other variables interplay with market orientation to affect product development. Firstly, the findings show that both customer and competitor orientations, together with interfunctional coordination, are important drivers of a firm's new-to-the-world product innovation. Secondly, the results indicate that the components of market orientation are differentially moderated by a firm's innovativeness, competitive strength, and also by environmental forces. |
publishDate |
2008 |
dc.date.none.fl_str_mv |
2008-09-01 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10316/5481 http://hdl.handle.net/10316/5481 https://doi.org/10.1016/j.indmarman.2007.09.007 |
url |
http://hdl.handle.net/10316/5481 https://doi.org/10.1016/j.indmarman.2007.09.007 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Industrial Marketing Management. In Press, Corrected Proof: |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
aplication/PDF |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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