Turning meals to digital : Levoo : market strategy and impact on the consumer habits
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.14/22042 |
Resumo: | The main objective of this thesis is to understand the responsiveness of people regarding Levoo, a new app launched in Portugal. The new app which was launched in 2016 promises to be a revolutionary app in Portugal, helping people saving time in their lives, giving to them the chance of order their meals via app and after receiving an alert in their smartphones to pick up the meal in the restaurant they chose. In order to understand the responsiveness and the best way to promote the app to the customers, some primary and secondary data were done. Firstly, Literature Review was collected in order to get more close to the subject. Secondly, an interview to the company was made as also a continuously touch to them during the entire thesis. Then, some primary data was collected with market research, in order to prove some secondary data collected, but also to extract some insights that helps to understand the behaviour of the people about Levoo. To conclude, it was possible to understand that the possible clients were able to download and use the new app. However, more studies can be done in order to get more conclusions and information. Once, due to the time and way that survey was distributed (mainly via social networks) there was a bias regarding ages and also the gender of the respondents. |
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Turning meals to digital : Levoo : market strategy and impact on the consumer habitsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe main objective of this thesis is to understand the responsiveness of people regarding Levoo, a new app launched in Portugal. The new app which was launched in 2016 promises to be a revolutionary app in Portugal, helping people saving time in their lives, giving to them the chance of order their meals via app and after receiving an alert in their smartphones to pick up the meal in the restaurant they chose. In order to understand the responsiveness and the best way to promote the app to the customers, some primary and secondary data were done. Firstly, Literature Review was collected in order to get more close to the subject. Secondly, an interview to the company was made as also a continuously touch to them during the entire thesis. Then, some primary data was collected with market research, in order to prove some secondary data collected, but also to extract some insights that helps to understand the behaviour of the people about Levoo. To conclude, it was possible to understand that the possible clients were able to download and use the new app. However, more studies can be done in order to get more conclusions and information. Once, due to the time and way that survey was distributed (mainly via social networks) there was a bias regarding ages and also the gender of the respondents.O principal objectivo desta tese é perceber a receptividade da população em relação à Levoo, uma nova aplicação em Portugal. A nova aplicação que foi lançada em 2016 promete ser revolucionária em Portugal, ajudando as pessoas a poupar tempo no seu dia-a-dia , dando a oportunidade de pedirem as suas refeições através da app, e de seguida receberem uma notificação no smartphone para irem buscar a refeição que pediram ao restaurante que escolheram. Por forma a perceber a receptividade e a melhor maneira de promover a aplicação aos possíveis consumidores, foi necessário recorrer a duas fontes de informação: primária e secundária. Primeiramente, de modo a entender o assunto de estudo, foi feita uma revisão da literatura. Foi feita uma entrevista aos responsáveis da empresa mantendo o contacto durante todo o período da tese. Por último, foi recolhida informação primária, fazendo um estudo de mercado, de forma a provar informação secundária, mas também para recolher informação que ajudou a perceber o comportamento das pessoas em relação à Levoo. Para concluir, foi possível perceber que os possíveis clientes estariam dispostos a descarregar e utilizar a nova aplicação. No entanto, mais estudos podem ser feitos de modo a ter mais conclusões e informação porque, devido ao tempo disponível e à forma como o questionário foi distribuído (maioritariamente via redes sociais), houve enviesamento em relação às idades e ao género dos participantes.Celeste, Pedro Manuel Amador RodriguesVeritati - Repositório Institucional da Universidade Católica PortuguesaPinto, Rita Rego da Silva Pesqueira2020-02-28T01:30:46Z2017-02-1720172017-02-17T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10400.14/22042TID:201667347enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2023-07-12T17:28:19Zoai:repositorio.ucp.pt:10400.14/22042Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T18:18:23.413459Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
title |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
spellingShingle |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits Pinto, Rita Rego da Silva Pesqueira Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
title_full |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
title_fullStr |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
title_full_unstemmed |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
title_sort |
Turning meals to digital : Levoo : market strategy and impact on the consumer habits |
author |
Pinto, Rita Rego da Silva Pesqueira |
author_facet |
Pinto, Rita Rego da Silva Pesqueira |
author_role |
author |
dc.contributor.none.fl_str_mv |
Celeste, Pedro Manuel Amador Rodrigues Veritati - Repositório Institucional da Universidade Católica Portuguesa |
dc.contributor.author.fl_str_mv |
Pinto, Rita Rego da Silva Pesqueira |
dc.subject.por.fl_str_mv |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
The main objective of this thesis is to understand the responsiveness of people regarding Levoo, a new app launched in Portugal. The new app which was launched in 2016 promises to be a revolutionary app in Portugal, helping people saving time in their lives, giving to them the chance of order their meals via app and after receiving an alert in their smartphones to pick up the meal in the restaurant they chose. In order to understand the responsiveness and the best way to promote the app to the customers, some primary and secondary data were done. Firstly, Literature Review was collected in order to get more close to the subject. Secondly, an interview to the company was made as also a continuously touch to them during the entire thesis. Then, some primary data was collected with market research, in order to prove some secondary data collected, but also to extract some insights that helps to understand the behaviour of the people about Levoo. To conclude, it was possible to understand that the possible clients were able to download and use the new app. However, more studies can be done in order to get more conclusions and information. Once, due to the time and way that survey was distributed (mainly via social networks) there was a bias regarding ages and also the gender of the respondents. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-02-17 2017 2017-02-17T00:00:00Z 2020-02-28T01:30:46Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.14/22042 TID:201667347 |
url |
http://hdl.handle.net/10400.14/22042 |
identifier_str_mv |
TID:201667347 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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