Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy

Detalhes bibliográficos
Autor(a) principal: Costa, Inês Roque da
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/123610
Resumo: In an internationalisation strategy, the demarcation of segments, target(s)and positioning is critical to the success of any given project. This paper employs the fitting theoretical frameworks to the challenge of turning Sumol into a worldwide brand to the French consumer, drawing out of it a feasible, relevant, and differentiated marketing strategy, that aims to captivate and prompt the consumer to action, ensuring, nonetheless, that the essence of the brand is respected and preserved.
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spelling Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategySumolFranceGeographic expansionInternational positioningCarbonates marketRe-positioningDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn an internationalisation strategy, the demarcation of segments, target(s)and positioning is critical to the success of any given project. This paper employs the fitting theoretical frameworks to the challenge of turning Sumol into a worldwide brand to the French consumer, drawing out of it a feasible, relevant, and differentiated marketing strategy, that aims to captivate and prompt the consumer to action, ensuring, nonetheless, that the essence of the brand is respected and preserved.Velosa, JorgeLourenço, CarolinaRUNCosta, Inês Roque da2021-01-192021-01-042026-01-04T00:00:00Z2021-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123610TID:202739503enginfo:eu-repo/semantics/embargoedAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:04:57Zoai:run.unl.pt:10362/123610Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:45:06.775437Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
title Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
spellingShingle Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
Costa, Inês Roque da
Sumol
France
Geographic expansion
International positioning
Carbonates market
Re-positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
title_full Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
title_fullStr Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
title_full_unstemmed Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
title_sort Turning Sumol into a worldwide brand for local consumers in the French market - marketing strategy
author Costa, Inês Roque da
author_facet Costa, Inês Roque da
author_role author
dc.contributor.none.fl_str_mv Velosa, Jorge
Lourenço, Carolina
RUN
dc.contributor.author.fl_str_mv Costa, Inês Roque da
dc.subject.por.fl_str_mv Sumol
France
Geographic expansion
International positioning
Carbonates market
Re-positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sumol
France
Geographic expansion
International positioning
Carbonates market
Re-positioning
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In an internationalisation strategy, the demarcation of segments, target(s)and positioning is critical to the success of any given project. This paper employs the fitting theoretical frameworks to the challenge of turning Sumol into a worldwide brand to the French consumer, drawing out of it a feasible, relevant, and differentiated marketing strategy, that aims to captivate and prompt the consumer to action, ensuring, nonetheless, that the essence of the brand is respected and preserved.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-19
2021-01-04
2021-01-19T00:00:00Z
2026-01-04T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123610
TID:202739503
url http://hdl.handle.net/10362/123610
identifier_str_mv TID:202739503
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
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reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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