What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis

Detalhes bibliográficos
Autor(a) principal: Amiruddin, Ahmed Hasan
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/143245
Resumo: The concern for sustainable consumption had a considerable increase during the COVID-19 pandemic. But this is not a new trend. Over the past years, the world population is getting more worried about sustainability, and the fashion industry is a big contributor to environmental issues. Taking that into consideration, the goal of this work is to understand how Portuguese consumers perceive sustainable fashion brands in the national market and whether they are willing to pay a premium for sustainable fashion. A conjoint analysis was performed and used as a basis to discover that although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable fashion option.
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spelling What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysisSustainabilityPortugalConsumer behaviourMarketing researchPerceptual mapsConjoint analysisSlow fashionSustainable brandsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe concern for sustainable consumption had a considerable increase during the COVID-19 pandemic. But this is not a new trend. Over the past years, the world population is getting more worried about sustainability, and the fashion industry is a big contributor to environmental issues. Taking that into consideration, the goal of this work is to understand how Portuguese consumers perceive sustainable fashion brands in the national market and whether they are willing to pay a premium for sustainable fashion. A conjoint analysis was performed and used as a basis to discover that although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable fashion option.Gardete, PedroRUNAmiruddin, Ahmed Hasan2022-08-24T13:39:46Z2022-06-212022-05-202022-06-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/143245TID:203050401enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:21:29Zoai:run.unl.pt:10362/143245Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:47.208021Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
title What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
spellingShingle What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
Amiruddin, Ahmed Hasan
Sustainability
Portugal
Consumer behaviour
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
title_full What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
title_fullStr What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
title_full_unstemmed What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
title_sort What are Portuguese consumers´ preferences towards sustainable fashion? - a conjoint analysis
author Amiruddin, Ahmed Hasan
author_facet Amiruddin, Ahmed Hasan
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro
RUN
dc.contributor.author.fl_str_mv Amiruddin, Ahmed Hasan
dc.subject.por.fl_str_mv Sustainability
Portugal
Consumer behaviour
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sustainability
Portugal
Consumer behaviour
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The concern for sustainable consumption had a considerable increase during the COVID-19 pandemic. But this is not a new trend. Over the past years, the world population is getting more worried about sustainability, and the fashion industry is a big contributor to environmental issues. Taking that into consideration, the goal of this work is to understand how Portuguese consumers perceive sustainable fashion brands in the national market and whether they are willing to pay a premium for sustainable fashion. A conjoint analysis was performed and used as a basis to discover that although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable fashion option.
publishDate 2022
dc.date.none.fl_str_mv 2022-08-24T13:39:46Z
2022-06-21
2022-05-20
2022-06-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/143245
TID:203050401
url http://hdl.handle.net/10362/143245
identifier_str_mv TID:203050401
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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