A marketing research about the portuguese consumer behavior towards sustainable fashion

Detalhes bibliográficos
Autor(a) principal: Pinheiro, Marina Stief
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/152001
Resumo: Sustainable consumption matters increased during the COVID-19 pandemic. But this isn’t something new. Over the years, the world population has become more worried about sustainability. Taking that into consideration, this thesis objective is understanding the Portuguese Consumer Behavior Towards Sustainable Fashion, how do they perceive the sustainable fashion brands present on the national market – more sincere and transparent than fast fashion brands – and if they are willing to pay a premium for sustainability – although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable option.
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spelling A marketing research about the portuguese consumer behavior towards sustainable fashionSustainabilityConsumer behaviorPortugalMarketing researchPerceptual mapsConjoint analysisSlow fashionSustainable BrandsDomínio/Área Científica::Ciências Sociais::Economia e GestãoSustainable consumption matters increased during the COVID-19 pandemic. But this isn’t something new. Over the years, the world population has become more worried about sustainability. Taking that into consideration, this thesis objective is understanding the Portuguese Consumer Behavior Towards Sustainable Fashion, how do they perceive the sustainable fashion brands present on the national market – more sincere and transparent than fast fashion brands – and if they are willing to pay a premium for sustainability – although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable option.Gardete, Pedro Miguel da Cruz CorreiaRUNPinheiro, Marina Stief2023-04-21T14:13:45Z2022-06-022022-07-152022-06-02T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/152001TID:203222199enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:34:23Zoai:run.unl.pt:10362/152001Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:54:46.139335Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv A marketing research about the portuguese consumer behavior towards sustainable fashion
title A marketing research about the portuguese consumer behavior towards sustainable fashion
spellingShingle A marketing research about the portuguese consumer behavior towards sustainable fashion
Pinheiro, Marina Stief
Sustainability
Consumer behavior
Portugal
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable Brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short A marketing research about the portuguese consumer behavior towards sustainable fashion
title_full A marketing research about the portuguese consumer behavior towards sustainable fashion
title_fullStr A marketing research about the portuguese consumer behavior towards sustainable fashion
title_full_unstemmed A marketing research about the portuguese consumer behavior towards sustainable fashion
title_sort A marketing research about the portuguese consumer behavior towards sustainable fashion
author Pinheiro, Marina Stief
author_facet Pinheiro, Marina Stief
author_role author
dc.contributor.none.fl_str_mv Gardete, Pedro Miguel da Cruz Correia
RUN
dc.contributor.author.fl_str_mv Pinheiro, Marina Stief
dc.subject.por.fl_str_mv Sustainability
Consumer behavior
Portugal
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable Brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Sustainability
Consumer behavior
Portugal
Marketing research
Perceptual maps
Conjoint analysis
Slow fashion
Sustainable Brands
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Sustainable consumption matters increased during the COVID-19 pandemic. But this isn’t something new. Over the years, the world population has become more worried about sustainability. Taking that into consideration, this thesis objective is understanding the Portuguese Consumer Behavior Towards Sustainable Fashion, how do they perceive the sustainable fashion brands present on the national market – more sincere and transparent than fast fashion brands – and if they are willing to pay a premium for sustainability – although Portuguese consumers give major importance to price, they would be still willing to pay a maximum price premium of 20 euros for a more sustainable option.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-02
2022-07-15
2022-06-02T00:00:00Z
2023-04-21T14:13:45Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/152001
TID:203222199
url http://hdl.handle.net/10362/152001
identifier_str_mv TID:203222199
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
repository.mail.fl_str_mv
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