Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands?
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2010 |
| Tipo de documento: | Dissertação |
| Idioma: | eng |
| Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
| Texto Completo: | http://hdl.handle.net/10362/10286 |
Resumo: | A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
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Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands?BrandCerealsChildrenParentsA Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and EconomicsThe aim of this research about cereal flakes category is to understand through the consumer characteristics, purchasing behaviour and perceptions about the product category, why some of consumers switch from Nestum to private label brands. Through focus group with the young consumers and questionnaires to their parents, it was found that household income and family size are not the features that impact on private label purchasing intention and the price is not the key buying decision factor. Additionally, young consumers do not see each brand as unique, but their parents notice Nestum as being the best brand. It was demonstrated that the main myths about private label brands consumption are not applied in this product category.NSBE - UNLAgante, LuísaRUNSilva, Cátia Susana Januário da2013-08-06T10:23:24Z2010-012010-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/10286enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T03:43:57Zoai:run.unl.pt:10362/10286Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:19:22.508017Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
| dc.title.none.fl_str_mv |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| title |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| spellingShingle |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? Silva, Cátia Susana Januário da Brand Cereals Children Parents |
| title_short |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| title_full |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| title_fullStr |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| title_full_unstemmed |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| title_sort |
Which characteristics, behaviours and perceptions influence the consumption of Nestum private label brands? |
| author |
Silva, Cátia Susana Januário da |
| author_facet |
Silva, Cátia Susana Januário da |
| author_role |
author |
| dc.contributor.none.fl_str_mv |
Agante, Luísa RUN |
| dc.contributor.author.fl_str_mv |
Silva, Cátia Susana Januário da |
| dc.subject.por.fl_str_mv |
Brand Cereals Children Parents |
| topic |
Brand Cereals Children Parents |
| description |
A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics |
| publishDate |
2010 |
| dc.date.none.fl_str_mv |
2010-01 2010-01-01T00:00:00Z 2013-08-06T10:23:24Z |
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info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
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publishedVersion |
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http://hdl.handle.net/10362/10286 |
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http://hdl.handle.net/10362/10286 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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application/pdf |
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NSBE - UNL |
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NSBE - UNL |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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