An examination of intentions of recommending fitness centers by user members

• Autor(a) principal: Gonçalves, Celina
• Data de Publicação: 2014
• Outros Autores: Biscaia, Rui, Correia, Abel, Diniz, Ana
• Tipo de documento: Artigo
• Idioma: eng
• Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
• Texto Completo: http://hdl.handle.net/10400.24/1664
• topic: Intentions to recommend; Service quality attributes

The goal of this study was to examine what experiences members have with itness centers that inluence their intentions for recommendation. After item generation and content validity, as well as a pilot test, a survey was conducted among members of ive different clubs (n=1750). The questionnaire included measures of service quality attributes, accessibility, well-being in life, well-being in a club, and intentions to recommend a itness center. Results using a structural equation model provide evidence that only service quality attributes and well-being in a club have positive effect on intentions of users to recommend it. Well-being in life has a negative effect on the intentions for recommendation, while accessibility shows no predictive effect. These indings suggest implications for the management of a club, such as the need to create a pleasant environment and to provide a personalized service directed towards the members’ goals in order to improve well-being in a club and contribute to increase the intentions to recommend the intentions to recommend the itness centers to others.