The role of CRS on the fast fashion business: consumer perception and outcames
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/114094 |
Resumo: | Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
id |
RCAP_471f4add0a4e69c6f28f65b5f548fc22 |
---|---|
oai_identifier_str |
oai:run.unl.pt:10362/114094 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
The role of CRS on the fast fashion business: consumer perception and outcamesCorporate Social ResponsibilityCSR AuthenticityFast FashionPurchase intentionSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceDespite the criticism, the fashion industry is a pioneer in sustainable initiatives. Corporate Social Responsibility (CSR) has become a relevant form for companies to achieve various social objectives. However, consumers’ perceptions on fast fashion companies’ efforts is until now unknown. This research analyzes the consumer’s purchase intention through many drivers established in previous literature to be significant to the consumer-company relationship. This study evaluates the relationship between fast fashion industry and some important concepts present in Corporate Social Responsibility studies. The current research adds to the CSR literature by identifying CSR-fit and ethicality as drivers of CSR Authenticity. Authenticity is revealed to be an important predictor of Trust, Social Responsibility, and has an effect on General Attitudes. However, and surprisingly, it does not directly affect purchase intention. Trust appears to be the most important dimension to the CSR framework, significantly impacting Purchase Intention, and Social Responsibility impacts consumer engagement. Consumer engagement and social signaling are also demonstrated to have an impact on purchase intention. Taken together, our CSR framework makes important contributions to understanding consumers’ needs and perceptions fulfilled by CSR programs in the fast fashion industry.Pinto, Diego CostaRUNRizzotto, Juliana Andreia2021-03-19T18:11:51Z2021-03-052021-03-05T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/114094TID:202678024enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:56:50Zoai:run.unl.pt:10362/114094Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:42:26.772191Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The role of CRS on the fast fashion business: consumer perception and outcames |
title |
The role of CRS on the fast fashion business: consumer perception and outcames |
spellingShingle |
The role of CRS on the fast fashion business: consumer perception and outcames Rizzotto, Juliana Andreia Corporate Social Responsibility CSR Authenticity Fast Fashion Purchase intention SDG 12 - Responsible production and consumption |
title_short |
The role of CRS on the fast fashion business: consumer perception and outcames |
title_full |
The role of CRS on the fast fashion business: consumer perception and outcames |
title_fullStr |
The role of CRS on the fast fashion business: consumer perception and outcames |
title_full_unstemmed |
The role of CRS on the fast fashion business: consumer perception and outcames |
title_sort |
The role of CRS on the fast fashion business: consumer perception and outcames |
author |
Rizzotto, Juliana Andreia |
author_facet |
Rizzotto, Juliana Andreia |
author_role |
author |
dc.contributor.none.fl_str_mv |
Pinto, Diego Costa RUN |
dc.contributor.author.fl_str_mv |
Rizzotto, Juliana Andreia |
dc.subject.por.fl_str_mv |
Corporate Social Responsibility CSR Authenticity Fast Fashion Purchase intention SDG 12 - Responsible production and consumption |
topic |
Corporate Social Responsibility CSR Authenticity Fast Fashion Purchase intention SDG 12 - Responsible production and consumption |
description |
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-03-19T18:11:51Z 2021-03-05 2021-03-05T00:00:00Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/114094 TID:202678024 |
url |
http://hdl.handle.net/10362/114094 |
identifier_str_mv |
TID:202678024 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799138035676217344 |