Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation
Autor(a) principal: | |
---|---|
Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | https://tmstudies.net/index.php/ectms/article/view/2065 |
Resumo: | In an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity. Culture is a fundamental factor in understanding behaviour, which has often attracted interest because of its moderating rather than determining role. The objective of this research is to examine the determinant role of customers' cultural values (long-term orientation, power distance, and uncertainty avoidance) on the customer's attitudinal process in the restaurant (satisfaction and loyalty) in order to understand how it indirectly affects through the attitudinal process the formation of a restaurant's brand equity. A sample of 540 customers was used, and a SEM model was estimated. The results indicate that cultural values, except for power distance, strongly determine the attitudinal process. Therefore, culture indirectly affects the formation of the restaurant's brand equity. |
id |
RCAP_473a8ab7d2ac24434ce0df72e296e0dd |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/2065 |
network_acronym_str |
RCAP |
network_name_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository_id_str |
7160 |
spelling |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formationIndividual cultural valuessatisfactionloyaltybrand equityrestaurantSEMIn an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity. Culture is a fundamental factor in understanding behaviour, which has often attracted interest because of its moderating rather than determining role. The objective of this research is to examine the determinant role of customers' cultural values (long-term orientation, power distance, and uncertainty avoidance) on the customer's attitudinal process in the restaurant (satisfaction and loyalty) in order to understand how it indirectly affects through the attitudinal process the formation of a restaurant's brand equity. A sample of 540 customers was used, and a SEM model was estimated. The results indicate that cultural values, except for power distance, strongly determine the attitudinal process. Therefore, culture indirectly affects the formation of the restaurant's brand equity.University of Algarve2023-01-31info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://tmstudies.net/index.php/ectms/article/view/2065Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 1 (2023); 49-57Tourism & Management Studies; Vol. 19 N.º 1 (2023); 49-57Tourism & Management Studies; Vol. 19 No. 1 (2023); 49-57Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 1 (2023); 49-572182-8466reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAPenghttps://tmstudies.net/index.php/ectms/article/view/2065https://tmstudies.net/index.php/ectms/article/view/2065/pdf_401Copyright (c) 2023 Tourism & Management Studiesinfo:eu-repo/semantics/openAccessRodríguez-López, María EugeniaAlcántara-Pilar, Juan MiguelDel Barrio-García, Salvador2024-01-31T10:06:28Zoai:ojs.pkp.sfu.ca:article/2065Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T00:56:35.145185Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
title |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
spellingShingle |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation Rodríguez-López, María Eugenia Individual cultural values satisfaction loyalty brand equity restaurant SEM |
title_short |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
title_full |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
title_fullStr |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
title_full_unstemmed |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
title_sort |
Individual cultural values as determinants of the attitudinal process in the restaurant: a different perspective for understanding brand equity formation |
author |
Rodríguez-López, María Eugenia |
author_facet |
Rodríguez-López, María Eugenia Alcántara-Pilar, Juan Miguel Del Barrio-García, Salvador |
author_role |
author |
author2 |
Alcántara-Pilar, Juan Miguel Del Barrio-García, Salvador |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Rodríguez-López, María Eugenia Alcántara-Pilar, Juan Miguel Del Barrio-García, Salvador |
dc.subject.por.fl_str_mv |
Individual cultural values satisfaction loyalty brand equity restaurant SEM |
topic |
Individual cultural values satisfaction loyalty brand equity restaurant SEM |
description |
In an increasingly innovative competitive environment, it is necessary to know the customer in depth and to understand the intrinsic determinants of customer loyalty to the restaurant and brand equity. Culture is a fundamental factor in understanding behaviour, which has often attracted interest because of its moderating rather than determining role. The objective of this research is to examine the determinant role of customers' cultural values (long-term orientation, power distance, and uncertainty avoidance) on the customer's attitudinal process in the restaurant (satisfaction and loyalty) in order to understand how it indirectly affects through the attitudinal process the formation of a restaurant's brand equity. A sample of 540 customers was used, and a SEM model was estimated. The results indicate that cultural values, except for power distance, strongly determine the attitudinal process. Therefore, culture indirectly affects the formation of the restaurant's brand equity. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-01-31 |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/2065 |
url |
https://tmstudies.net/index.php/ectms/article/view/2065 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
https://tmstudies.net/index.php/ectms/article/view/2065 https://tmstudies.net/index.php/ectms/article/view/2065/pdf_401 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Tourism & Management Studies info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Tourism & Management Studies |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
University of Algarve |
publisher.none.fl_str_mv |
University of Algarve |
dc.source.none.fl_str_mv |
Revista Encontros Científicos - Tourism & Management Studies; v. 19 n. 1 (2023); 49-57 Tourism & Management Studies; Vol. 19 N.º 1 (2023); 49-57 Tourism & Management Studies; Vol. 19 No. 1 (2023); 49-57 Revista Encontros Científicos - Tourism & Management Studies; Vol. 19 Núm. 1 (2023); 49-57 2182-8466 reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
repository.name.fl_str_mv |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
repository.mail.fl_str_mv |
|
_version_ |
1799136449886420992 |