Development of future scenarios for mobility as a service and implications for Mercedes-Benz

Detalhes bibliográficos
Autor(a) principal: Konty, Alexandra Scholler Edle Von
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
Texto Completo: http://hdl.handle.net/10362/142563
Resumo: This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Imagine life ten years from now where all mobility needs can be managed via smartphone and private vehicles areno longer needed in urban areas. In recent years, the concept of revolutionary “Mobility as a Service”(MaaS) has emerged. However, the impact of MaaS on car manufacturers has not yet been studied in depth. Therefore, the development of MaaS is examined by applying scenario analysis to possible future path ways. Insights from industry experts are conducted to explore MaaS and its implications for Mercedes-Benz. The results indicate the importance of strategic partnerships, a redesign of the value proposition and a renewed customer segmentation.
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spelling Development of future scenarios for mobility as a service and implications for Mercedes-BenzMercedes-BenzTrendsScenario analysisMobility as a serviceDigital strategy and transformationMaasDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Imagine life ten years from now where all mobility needs can be managed via smartphone and private vehicles areno longer needed in urban areas. In recent years, the concept of revolutionary “Mobility as a Service”(MaaS) has emerged. However, the impact of MaaS on car manufacturers has not yet been studied in depth. Therefore, the development of MaaS is examined by applying scenario analysis to possible future path ways. Insights from industry experts are conducted to explore MaaS and its implications for Mercedes-Benz. The results indicate the importance of strategic partnerships, a redesign of the value proposition and a renewed customer segmentation.Castro, João Nuno Lopes deRUNKonty, Alexandra Scholler Edle Von2022-07-28T14:40:37Z2022-01-182021-12-172022-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/142563TID:203039807enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T05:20:21Zoai:run.unl.pt:10362/142563Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:50:23.857349Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse
dc.title.none.fl_str_mv Development of future scenarios for mobility as a service and implications for Mercedes-Benz
title Development of future scenarios for mobility as a service and implications for Mercedes-Benz
spellingShingle Development of future scenarios for mobility as a service and implications for Mercedes-Benz
Konty, Alexandra Scholler Edle Von
Mercedes-Benz
Trends
Scenario analysis
Mobility as a service
Digital strategy and transformation
Maas
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Development of future scenarios for mobility as a service and implications for Mercedes-Benz
title_full Development of future scenarios for mobility as a service and implications for Mercedes-Benz
title_fullStr Development of future scenarios for mobility as a service and implications for Mercedes-Benz
title_full_unstemmed Development of future scenarios for mobility as a service and implications for Mercedes-Benz
title_sort Development of future scenarios for mobility as a service and implications for Mercedes-Benz
author Konty, Alexandra Scholler Edle Von
author_facet Konty, Alexandra Scholler Edle Von
author_role author
dc.contributor.none.fl_str_mv Castro, João Nuno Lopes de
RUN
dc.contributor.author.fl_str_mv Konty, Alexandra Scholler Edle Von
dc.subject.por.fl_str_mv Mercedes-Benz
Trends
Scenario analysis
Mobility as a service
Digital strategy and transformation
Maas
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Mercedes-Benz
Trends
Scenario analysis
Mobility as a service
Digital strategy and transformation
Maas
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This paper examines global trends fundamentally disrupting the automotive industry and explores emerging opportunities within the transformation. Imagine life ten years from now where all mobility needs can be managed via smartphone and private vehicles areno longer needed in urban areas. In recent years, the concept of revolutionary “Mobility as a Service”(MaaS) has emerged. However, the impact of MaaS on car manufacturers has not yet been studied in depth. Therefore, the development of MaaS is examined by applying scenario analysis to possible future path ways. Insights from industry experts are conducted to explore MaaS and its implications for Mercedes-Benz. The results indicate the importance of strategic partnerships, a redesign of the value proposition and a renewed customer segmentation.
publishDate 2021
dc.date.none.fl_str_mv 2021-12-17
2022-07-28T14:40:37Z
2022-01-18
2022-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/142563
TID:203039807
url http://hdl.handle.net/10362/142563
identifier_str_mv TID:203039807
dc.language.iso.fl_str_mv eng
language eng
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eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron:RCAAP
instname_str Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
instacron_str RCAAP
institution RCAAP
reponame_str Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
collection Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)
repository.name.fl_str_mv Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação
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