Case-study: price negotiation between Amazon and whole foods
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Tipo de documento: | Dissertação |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10362/69195 |
Resumo: | This project illustrates the key strategic issues involved in price negotiations and discusses the main concepts and ideas to analyze such situations. In particular, this report presents a casestudy of a price negotiation to be used in Masters Programs and executive education workshops, as well as an analysis of the case-study. The case-study is based on a real-life price negotiation which happened in the context of an acquisition process between a global online retailer (the acquirer, Amazon.com, renamed Borneo) and a natural and biological certified grocery store (the target, Whole Foods Market, renamed Fit Veggies). The report is organized as follows: we start by briefly describing the negotiation between Amazon and Whole Foods. We then present the case-study, particularly the general and confidential instructions for both parties. Finally, we conduct a case review introducing the main ideas for analysis of a price negotiation. |
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Case-study: price negotiation between Amazon and whole foodsPrice negotiationsSingle-issue negotiationDistributive bargainingCase-studyRole-playDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis project illustrates the key strategic issues involved in price negotiations and discusses the main concepts and ideas to analyze such situations. In particular, this report presents a casestudy of a price negotiation to be used in Masters Programs and executive education workshops, as well as an analysis of the case-study. The case-study is based on a real-life price negotiation which happened in the context of an acquisition process between a global online retailer (the acquirer, Amazon.com, renamed Borneo) and a natural and biological certified grocery store (the target, Whole Foods Market, renamed Fit Veggies). The report is organized as follows: we start by briefly describing the negotiation between Amazon and Whole Foods. We then present the case-study, particularly the general and confidential instructions for both parties. Finally, we conduct a case review introducing the main ideas for analysis of a price negotiation.Costa, Luís AlmeidaRUNRomeo, Gabriella Maria Carmen2020-05-30T00:30:46Z2019-01-252019-01-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/69195TID:202224554enginfo:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2024-03-11T04:32:50Zoai:run.unl.pt:10362/69195Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-20T03:34:55.668317Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
Case-study: price negotiation between Amazon and whole foods |
title |
Case-study: price negotiation between Amazon and whole foods |
spellingShingle |
Case-study: price negotiation between Amazon and whole foods Romeo, Gabriella Maria Carmen Price negotiations Single-issue negotiation Distributive bargaining Case-study Role-play Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
title_short |
Case-study: price negotiation between Amazon and whole foods |
title_full |
Case-study: price negotiation between Amazon and whole foods |
title_fullStr |
Case-study: price negotiation between Amazon and whole foods |
title_full_unstemmed |
Case-study: price negotiation between Amazon and whole foods |
title_sort |
Case-study: price negotiation between Amazon and whole foods |
author |
Romeo, Gabriella Maria Carmen |
author_facet |
Romeo, Gabriella Maria Carmen |
author_role |
author |
dc.contributor.none.fl_str_mv |
Costa, Luís Almeida RUN |
dc.contributor.author.fl_str_mv |
Romeo, Gabriella Maria Carmen |
dc.subject.por.fl_str_mv |
Price negotiations Single-issue negotiation Distributive bargaining Case-study Role-play Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
topic |
Price negotiations Single-issue negotiation Distributive bargaining Case-study Role-play Domínio/Área Científica::Ciências Sociais::Economia e Gestão |
description |
This project illustrates the key strategic issues involved in price negotiations and discusses the main concepts and ideas to analyze such situations. In particular, this report presents a casestudy of a price negotiation to be used in Masters Programs and executive education workshops, as well as an analysis of the case-study. The case-study is based on a real-life price negotiation which happened in the context of an acquisition process between a global online retailer (the acquirer, Amazon.com, renamed Borneo) and a natural and biological certified grocery store (the target, Whole Foods Market, renamed Fit Veggies). The report is organized as follows: we start by briefly describing the negotiation between Amazon and Whole Foods. We then present the case-study, particularly the general and confidential instructions for both parties. Finally, we conduct a case review introducing the main ideas for analysis of a price negotiation. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-25 2019-01-25T00:00:00Z 2020-05-30T00:30:46Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10362/69195 TID:202224554 |
url |
http://hdl.handle.net/10362/69195 |
identifier_str_mv |
TID:202224554 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
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Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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RCAAP |
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RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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