The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
Texto Completo: | http://hdl.handle.net/10400.24/347 |
Resumo: | This research shows the importance of an internal communication (IC) audit in order to know what to do to improve internal and general market orientations (IMO and MO). A triangulation approach – interviews, questionnaires and critical incident analysis – was performed at a Higher Education Institution. In the literature, there is a lack of this kind of joint analysis of these constructs using a case study mixed method approach. The results show a clear and direct relationship among the different levels of IC, IMO, and MO, which have consequences in job satisfaction. All internal stakeholders (managers, teachers, non-academic staff and students) agree with the need of establishing formal rules and procedures to regulate communication access and flow. With this robust and complete diagnosis one can know in what ways can be improved the internal organizational communication, which is an essential basis to have greater IMO and MO. These orientations will be reflected in improved job satisfaction and better results for the organization. |
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The Crucial Role of Internal Communication Audit to Improve Internal and General Market OrientationsCommunication auditHigher Educationinternal communicationinternal market orientationmarket orientationThis research shows the importance of an internal communication (IC) audit in order to know what to do to improve internal and general market orientations (IMO and MO). A triangulation approach – interviews, questionnaires and critical incident analysis – was performed at a Higher Education Institution. In the literature, there is a lack of this kind of joint analysis of these constructs using a case study mixed method approach. The results show a clear and direct relationship among the different levels of IC, IMO, and MO, which have consequences in job satisfaction. All internal stakeholders (managers, teachers, non-academic staff and students) agree with the need of establishing formal rules and procedures to regulate communication access and flow. With this robust and complete diagnosis one can know in what ways can be improved the internal organizational communication, which is an essential basis to have greater IMO and MO. These orientations will be reflected in improved job satisfaction and better results for the organization.Repositório Científico da UMAIACarvalho, João M. S.2015-04-03T23:58:01Z2013-09-01T00:00:00Z2013-09-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.24/347engCarvalho, João M. S. (2013) "The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations", European Scientific Journal, 9 (25), 357-3791857 – 7881info:eu-repo/semantics/openAccessreponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos)instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãoinstacron:RCAAP2022-09-26T15:59:11Zoai:repositorio.umaia.pt:10400.24/347Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireopendoar:71602024-03-19T16:09:06.299757Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informaçãofalse |
dc.title.none.fl_str_mv |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
title |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
spellingShingle |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations Carvalho, João M. S. Communication audit Higher Education internal communication internal market orientation market orientation |
title_short |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
title_full |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
title_fullStr |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
title_full_unstemmed |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
title_sort |
The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations |
author |
Carvalho, João M. S. |
author_facet |
Carvalho, João M. S. |
author_role |
author |
dc.contributor.none.fl_str_mv |
Repositório Científico da UMAIA |
dc.contributor.author.fl_str_mv |
Carvalho, João M. S. |
dc.subject.por.fl_str_mv |
Communication audit Higher Education internal communication internal market orientation market orientation |
topic |
Communication audit Higher Education internal communication internal market orientation market orientation |
description |
This research shows the importance of an internal communication (IC) audit in order to know what to do to improve internal and general market orientations (IMO and MO). A triangulation approach – interviews, questionnaires and critical incident analysis – was performed at a Higher Education Institution. In the literature, there is a lack of this kind of joint analysis of these constructs using a case study mixed method approach. The results show a clear and direct relationship among the different levels of IC, IMO, and MO, which have consequences in job satisfaction. All internal stakeholders (managers, teachers, non-academic staff and students) agree with the need of establishing formal rules and procedures to regulate communication access and flow. With this robust and complete diagnosis one can know in what ways can be improved the internal organizational communication, which is an essential basis to have greater IMO and MO. These orientations will be reflected in improved job satisfaction and better results for the organization. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-09-01T00:00:00Z 2013-09-01T00:00:00Z 2015-04-03T23:58:01Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://hdl.handle.net/10400.24/347 |
url |
http://hdl.handle.net/10400.24/347 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
Carvalho, João M. S. (2013) "The Crucial Role of Internal Communication Audit to Improve Internal and General Market Orientations", European Scientific Journal, 9 (25), 357-379 1857 – 7881 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.source.none.fl_str_mv |
reponame:Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) instname:Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação instacron:RCAAP |
instname_str |
Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
instacron_str |
RCAAP |
institution |
RCAAP |
reponame_str |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
collection |
Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) |
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Repositório Científico de Acesso Aberto de Portugal (Repositórios Cientìficos) - Agência para a Sociedade do Conhecimento (UMIC) - FCT - Sociedade da Informação |
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